---
title: "ASC0314 - Social Marketing Campaign - Smoking Cessation"
ocid: "ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEICESTER CITY COUNCIL"
published: "2025-03-27"
---

# ASC0314 - Social Marketing Campaign - Smoking Cessation

Buyer: LEICESTER CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b

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## Summary

Leicester City Council has completed the procurement for a social marketing campaign titled "ASC0314 - Social Marketing Campaign - Smoking Cessation," aimed at reducing smoking rates in the city. This project, classified under the health services industry (CPV: 85100000), involves the appointment of Social Change UK to plan and deliver the campaign focused on high-smoking-rate areas and groups. This procurement process utilised a Targeted Quotation method with a tender period ending on 11 February 2025, and the contract period is set to begin on 1 April 2025 and potentially extend to 31 March 2030 based on performance outcomes. The total value of the contract is £160,000, highlighting Leicester City Council's commitment to public health improvement in England.

This tender creates substantial opportunities for businesses within the health and social marketing sectors, especially those focused on smoking cessation and behavioural change campaigns. Companies experienced in social media strategy, marketing collateral development, and health insights research, particularly SMEs and VCSEs, will find this tender beneficial for enhancing their portfolios. The awarded contract, initially for two years with potential extensions, offers a stable and long-term business opportunity that aligns with public welfare objectives, enabling businesses to contribute significantly to reducing smoking prevalence in Leicester.

## Notice

Appointment of a full-service social marketing agency to plan and deliver a comprehensive social marketing campaign aimed at increasing the number of smokers attempting to quit in the city. This will be focussed on areas of the city and groups with the highest smoking rates. The campaign's primary objective is to gather insights into the barriers and facilitators to quitting smoking, encourage access to smoking cessation services, develop tailored marketing collateral, and execute a targeted social media strategy. This initiative aims to increase referrals to the Live Well Leicester Stop Smoking Service and ultimately reduce smoking prevalence in Leicester. The procurement process was Targeted Quotation to 3 providers, 2 bids were received of which 1 was compliant. Contract is for an initial period of 2 years to commence on 1 April 2025, with an option to extend, subject to satisfactory performance outcomes and agreement by the Authority, for further periods up to a total of three (1+1+1) years, taking the contract term to a maximum of 5 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8bc5b3f5-ce36-45ee-a9b2-388a9de139e7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Mar 2025 |
| Submission deadline | 11 Feb 2025 |
| Future notice date | Not specified |
| Award date | 26 Mar 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £160,000 |
| Lots value | Not specified |
| Awards value | £160,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEICESTER CITY COUNCIL |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE1 1FZ |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF21 Leicester |
| Local authority | Leicester |
| Electoral ward | Castle |
| Westminster constituency | Leicester South |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOCIAL CHANGE |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85100000 - Health services

## Release History

- 27 Mar 2025 at 10:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8bc5b3f5-ce36-45ee-a9b2-388a9de139e7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8bc5b3f5-ce36-45ee-a9b2-388a9de139e7
  27th March 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.leicester.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-75eae893-0e1f-4795-8ad1-3cf09019f93b.json.