--- title: "Implementation of UK Global Screen Fund Promotional Campaign" ocid: "ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BFI" published: "2021-07-05" --- # Implementation of UK Global Screen Fund Promotional Campaign Buyer: BFI Current stage: Tender OCID: ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499.json) ## Summary The BFI is seeking proposals for the "Implementation of UK Global Screen Fund Promotional Campaign," aimed at enhancing international development and distribution prospects for the independent UK screen sector. This open tender, classified under advertising and marketing services, is currently in the Tender stage, with a submission deadline set for 4th August 2021. The contract is scheduled to commence on 7th September 2021, extending through to 31st October 2022. The campaign requires a global media agency to develop a year-long promotional initiative targeting international audiences, focusing on key territories identified through audience research. This procurement provides an excellent opportunity for marketing and advertising agencies, particularly those with expertise in cultural event organisation and promotional services. Businesses capable of creating multi-channel media campaigns that resonate with both B2B and consumer audiences will thrive in this competitive environment. Additionally, agencies familiar with the nuances of the film, TV, and interactive content sectors will find this contract aligns well with their service offerings, presenting a pathway to contribute significantly to the UK's screen industry on a global scale. ## Notice The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector. The new PS7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. The purpose of this contract(s) is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector. The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally. We require a global media agency to create and deliver a year-long media campaign, activating the new UK Global Screen brand strategy to engage and excite audiences across key international territories. The multi-channel promotional campaign will promote and showcase the very best of the UK's screen offer, driving an increased appetite and consumption amongst international audiences. The successful agency will demonstrate a global approach and local response, focusing on territories which will be selected based on audience research, government priority and stakeholder consultation. We also require a supplier to create and deliver a year-long, repeatable, calendar of events and activities to promote the UK screen sector, building on existing initiatives and working closely with the BFI, in collaboration with relevant stakeholders and delivery partners. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : Yes ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/51cd38a8-111c-4f61-9f39-a9db59a4d107 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Jul 2021 | | Submission deadline | 4 Aug 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 7 Sep 2021 - 31 Oct 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342200 - Promotional services - 79950000 - Exhibition, fair and congress organisation services - 79952000 - Event services - 79952100 - Cultural event organisation services ## Release History - 5 Jul 2021 at 17:10 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/51cd38a8-111c-4f61-9f39-a9db59a4d107 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/51cd38a8-111c-4f61-9f39-a9db59a4d107 5th July 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/bfi/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/bfi/aspx/Tenders/Current ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-75ebd7d4-43e2-4639-b000-cfd19e3e2499.json.