--- title: "AHDB - Digital Copywriting for Knowledge Library" ocid: "ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS" published: "2021-02-12" --- # AHDB - Digital Copywriting for Knowledge Library Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS Current stage: Award OCID: ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae.json) ## Summary The procurement process relates to the Department for Environment Food & Rural Affairs, which is acquiring services for a project titled "AHDB - Digital Copywriting for Knowledge Library". This tender falls under the marketing services category and is located in Coventry, England. Currently in the Award stage, the contract was formally awarded on 7th February 2021, with a contract period commencing on 8th February 2021 and concluding on 30th April 2021. The total value of the contract is £46,682, with a minimum threshold of £35,000. The procurement method used was an open procedure, with the tender period ending on 31st January 2021. This tender offers substantial opportunities for digital marketing agencies, particularly those specialising in copywriting and content creation. Small and Medium-sized Enterprises (SMEs) are encouraged to apply, especially those with experience in rewriting technical content to enhance accessibility and SEO practices. Businesses that can demonstrate a capacity for innovation in content structuring and are able to provide web-suitable content may find this contract particularly advantageous for growth and expanding their service offerings. ## Notice AHDB require experienced digital copywriters to rewrite content that was initially written for a printed publication and is currently mostly in PDF format. Our aim is to make our Knowledge Library content more accessible by taking it out of PDF and putting it into searchable webpages that are well structured and specific. This is achieved by ensuring that the content is written in plain English, is well structured and meets current SEO best practices. The Supplier shall be required to provide the following services as part of this agreement: - Take technical content, that already exists in PDF format or other document formats, and rewrite in a style that meets the AHDB tone of voice for knowledge library content, digital copywriting best practices and SEO (Search Engine Optimisation) guidelines. The content shall be written in templates that AHDB will provide. - The Supplier shall supply web-suitable content to AHDB in the format of a Microsoft Word document. - Write new introductions & new titles that meet digital copywriting & SEO guidelines. - Respond to and correct work in accordance with any feedback provided by AHDB, in accordance with the required Service Levels. - Be willing to suggest innovative ways for how content and structure of the content can be optimised. - Comply with the AHDB guidance on digital content when undertaking the Services under this agreement For further details please see the Request for Quote document Additional information: The populated Response Form and supporting documents should be emailed to: Research@ahdb.org.uk by 10pm on Sunday 31 January 2021 The deadline for clarification questions is 21st January 2021. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1089d4a9-d6a7-4d8e-9e8d-0ffcb47b983d | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Feb 2021 | | Submission deadline | 31 Jan 2021 | | Future notice date | Not specified | | Award date | 7 Feb 2021 | | Contract period | 8 Feb 2021 - 30 Apr 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £50,000 | | Lots value | Not specified | | Awards value | £45,682 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV8 2TL | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 4 | | Supplier names | LARA KAVANAGH; PROSEWORKS; RACHEL RAMSAY; VICTORIA GREENWOOD | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 79342000 - Marketing services - 92310000 - Artistic and literary creation and interpretation services ## Release History - 12 Feb 2021 at 17:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1089d4a9-d6a7-4d8e-9e8d-0ffcb47b983d - 20 Jan 2021 at 16:04 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e64d3412-ed2b-4516-a166-8942ecdef9d9 - 15 Jan 2021 at 14:17 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e64d3412-ed2b-4516-a166-8942ecdef9d9 - 14 Jan 2021 at 19:13 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e64d3412-ed2b-4516-a166-8942ecdef9d9 - 8 Jan 2021 at 14:57 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e64d3412-ed2b-4516-a166-8942ecdef9d9 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1089d4a9-d6a7-4d8e-9e8d-0ffcb47b983d 12th February 2021 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/e64d3412-ed2b-4516-a166-8942ecdef9d9 20th January 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7c6f161e-4b26-4f17-a920-069f74de1b20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/51e3e665-a82f-4cee-962f-60bb7857ecc9 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/88cdb269-4afc-43f3-8fff-b88cb43fb464 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/dc0f94b4-4b78-47c3-a201-50d4f0bb00b1 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/952fcd36-7ae1-4625-8622-c51e785d7c64 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/dc47de82-7c7d-4624-81a2-6c0ea9a505eb - https://www.contractsfinder.service.gov.uk/Notice/Attachment/617bbc80-171f-4c2a-b9f9-e4b844f26131 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/8343f055-368f-45e2-b187-9b3a5c34a115 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/c133238f-38e9-4754-a1a4-29688d514b1a Clarifications - updated 14/01/21 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/48286e26-1ae1-46fc-a23b-a20d019e7ff3 Updated 15/01/2021 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/baa5a796-13f4-4f53-8f0a-bf48089a8a91 Clarifications - updated 20/01/2021 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/6c45c6cc-f86d-4be9-8db1-9bd0c8ad796e Uploaded with latest clarifications ## Notice URLs - http://www.ahdb.org.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-764143cb-3871-4083-8106-c604914978ae.json.