---
title: "Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment"
ocid: "ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2026-06-17"
---

# Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3.json)

## Summary

The Ministry of Defence has concluded the procurement process for media strategy, planning, and buying services in support of Armed Forces recruitment. This award focuses on leveraging a variety of platforms, such as radio, television, and digital channels, across the UK, Europe, and globally. Classified under the advertising campaign services category, this contract was procured through a selective method via a call-off from a framework agreement. The award was completed on 17th June 2026, with the procurement stage reaching the "Award" phase. The contract, valued at £38,000,000, is set to operate from 18th May 2026 to 17th May 2027, with Wavemaker Limited selected as the supplier.

This tender presents significant opportunities for businesses specialising in comprehensive media and advertising services, especially those with a capacity to operate both nationally and internationally. Firms already embedded in extensive network platforms or those seeking to expand into government contracts may find substantial growth potential through this project. Although this specific contract does not cater to small or medium enterprises or voluntary, community and social enterprises, large-scale advertising companies that can offer multi-channel campaign management stand poised to benefit from collaborations of this nature. The strategic requirements of the Ministry of Defence underscore the need for flexible, robust media solutions to enhance the visibility and reach of Armed Forces recruitment efforts.

## Notice

The procurement of external media activity across regional, national, and international platforms-including radio, television, cinema, press, digital channels, social media, and out of home advertising.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8888d6aa-0c60-4585-ab78-11daab784473 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jun 2026 |
| Submission deadline | 17 May 2026 |
| Future notice date | Not specified |
| Award date | 5 May 2026 |
| Contract period | 17 May 2026 - 17 May 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £38,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | BRISTOL |
| Post town | Bristol |
| Postcode | BS34 8JH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK5 West of England |
| ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire |
| Local authority | South Gloucestershire |
| Electoral ward | Stoke Park & Cheswick |
| Westminster constituency | Filton and Bradley Stoke |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 17 Jun 2026 at 13:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8888d6aa-0c60-4585-ab78-11daab784473

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8888d6aa-0c60-4585-ab78-11daab784473
  17th June 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3.json.