---
title: "GREAT Food and Drink - international market research 2023"
ocid: "ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA"
published: "2023-04-05"
---

# GREAT Food and Drink - international market research 2023

Buyer: DEFRA  
Current stage: Award  
OCID: ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce.json)

## Summary

The Department for Environment, Food and Rural Affairs (Defra) has awarded a contract for market research services under the title "GREAT Food and Drink - international market research 2023". The procurement stage was an award, with a contract value of £182,557 in GBP. The contract period runs from 31st January 2023 to 31st July 2023. The location of the procurement is in London, United Kingdom. The industry category is market research services.

This tender for market research services provides business growth opportunities for companies in the research and consultancy sector. Businesses with expertise in consumer insights, international marketing, and export strategy development would be well-suited to compete for this contract. The tender aims to increase awareness and positive perceptions of UK food and drink in international markets and support export objectives. The contract period allows for the implementation and analysis of promotional initiatives to drive export leads and expansions.

## Notice

The UK Government's food and drink promotional activity overseas is led by the GREAT campaign team in the Department for Environment, Food and Rural Affairs (Defra) and delivered in partnership with the Department of International Trade (DIT). The campaign objectives are to: 1. Increase awareness and positive perceptions of UK food and drink among consumer and trade audiences in key international markets - leading to an increase in purchase intent. 2. Support DIT food and drink export objectives through collaborative development of promotional initiatives that convert to export leads/wins/expansions. In Autumn 2021 Defra commissioned Kantar Public to conduct a baseline study of knowledge, attitudes and current purchasing intentions and behaviour in relation to a number of UK food and drink categories in nine markets. The markets covered were four established markets of USA, China, Japan and UAE and five European markets; France, Germany, Spain, Netherlands and Belgium. In each country, two studies were undertaken: one among a representative sample of the general public and one among a sample of managers / owners of businesses in the hospitality trade. The insights gained from the baseline research have proved valuable in developing and confirming strategy. Defra wish to return to the established markets for the first post wave in the study and measure shifts in knowledge, attitudes and purchasing intentions and behaviours since the baseline.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bc3c7d01-1e50-4be1-8723-7390b3fa122d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Apr 2023 |
| Submission deadline | 31 Dec 2022 |
| Future notice date | Not specified |
| Award date | 14 Mar 2023 |
| Contract period | 31 Jan 2023 - 31 Jul 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £182,557 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR PUBLIC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 5 Apr 2023 at 10:18 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bc3c7d01-1e50-4be1-8723-7390b3fa122d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bc3c7d01-1e50-4be1-8723-7390b3fa122d
  5th April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/03d83f86-4078-414c-b0f6-07c3fc847582
  FINAL - GREAT Food Drink International Research Kantar Wave 2_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-768f5b90-8d79-4f6f-b325-89294cafc9ce.json.