---
title: "Provision of New Recruiting Marketing Partner"
ocid: "ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CROWN COMMERCIAL SERVICE"
published: "2024-09-19"
---

# Provision of New Recruiting Marketing Partner

Buyer: CROWN COMMERCIAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f)  
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## Summary

The Crown Commercial Service, acting on behalf of the Home Office, has completed the procurement process for the provision of a new recruiting marketing partner. The contract, titled "Provision of New Recruiting Marketing Partner," falls under the industry category of direct marketing services (CPV: 79342100). Spanning multiple locations including the United Kingdom, Isle of Man, and various territories both within and outside Europe, the tender process utilized a selective procurement method through a call-off from a framework agreement. Significant dates for this procurement include the tender period ending on 19 July 2024, the contract start date on 29 August 2024, and the end date on 28 August 2026. The contract, valued at £4,800,000, was awarded to PENNA PLC and the award was published on 19 September 2024.

This tender creates substantial opportunities for business growth, especially for large enterprises specializing in marketing and recruiting services. The geographic scope of the contract extends across numerous regions, presenting a broad market for service provision. Businesses experienced in direct marketing and familiar with large-scale government contracts will be well-suited to compete. Although the contracting authority deems the contract not specifically suitable for SMEs or VCSEs, it provides a lucrative chance for established companies to leverage their expertise and fulfil a high-value government contract. The engagement with the Crown Commercial Service also opens avenues for future collaboration on similar large-scale projects.

## Notice

New Marketing Partner

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/778c0277-0489-41e8-bcb8-ab5217be3a3a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Sep 2024 |
| Submission deadline | 18 Jul 2024 |
| Future notice date | Not specified |
| Award date | 22 Aug 2024 |
| Contract period | 28 Aug 2024 - 28 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,800,000 |
| Lots value | Not specified |
| Awards value | £4,800,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CROWN COMMERCIAL SERVICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342100 - Direct marketing services

## Release History

- 19 Sep 2024 at 08:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/778c0277-0489-41e8-bcb8-ab5217be3a3a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/778c0277-0489-41e8-bcb8-ab5217be3a3a
  19th September 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/563c67a5-d836-4466-8a69-fd67316af8d6
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/66c8ba32-1691-4d87-b5ef-8fdcf7921172
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b9a91d72-8fb7-4cf6-925d-785076ff29a6

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-76bae4d6-5fc6-4495-a731-49e50136b03f.json.