---
title: "TV Audience Measurement Analysis Service"
ocid: "ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2018-07-25"
---

# TV Audience Measurement Analysis Service

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86.json)

## Summary

The British Broadcasting Corporation (BBC) is seeking a provider for its TV Audience Measurement Analysis Service through a competitive procurement process. This procurement falls under the services category, specifically classified as data analysis services. The tender was published on 15 March 2018 and the submission period concluded on 12 April 2018. The maximum estimated value of the contract is £1,000,000, covering a contract period from 1 July 2018 to 30 June 2023. The tender was conducted using an open procedure, allowing any qualified suppliers to participate.

This tender presents a significant opportunity for businesses involved in data analysis services, particularly those with established expertise in audience measurement tools. Companies that develop off-the-shelf software solutions capable of bespoke modifications would be particularly well-suited to compete. Small and medium-sized enterprises (SMEs) are encouraged to participate, given that they may provide innovative alternatives to the traditional offerings in the market.

## Notice

The BBC is conducting a competitive procurement for the provision of the TAM (Television Audience Measurement) analysis system. The BBC's current TAM analysis system has approximately 200 users across the BBC. The system is accessed via a web browser using Citrix (software designed to facilitate secure access to applications and content). It is used by Audience Research and Media Planning teams based in various locations in London and across the BBC regions. The BBC requires an 'off the shelf' established TAM analysis system that is designed to enable straightforward analysis of BARB audience data. The tool must also accommodate some bespoke BBC needs (details are included in the "Specific Services required" section). With regards to the estimated total value of this contract, 1 000 000 GBP is the maximum amount estimated. The estimated range of the total value is between 800 000 GBP and 1 000 000 GBP over the full term of the contract including extensions (5 years).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/397851e7-a353-412d-941c-dc301d2e5cd7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jul 2018 |
| Submission deadline | 12 Apr 2018 |
| Future notice date | Not specified |
| Award date | 12 Jul 2018 |
| Contract period | 30 Jun 2018 - 30 Jun 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | Not specified |
| Awards value | £1 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TECHEDGE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 25 Jul 2018 at 11:36 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/397851e7-a353-412d-941c-dc301d2e5cd7
- 15 Mar 2018 at 09:27 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/066e9813-f3f7-46ea-93ef-825179cdf131

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/397851e7-a353-412d-941c-dc301d2e5cd7
  25th July 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/066e9813-f3f7-46ea-93ef-825179cdf131
  15th March 2018 - Opportunity notice on Contracts Finder
- https://bbc.bravosolution.co.uk
  BravoSolution eSourcing Portal

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-76d453a2-8b8f-4487-b691-8e0edbf49f86.json.