---
title: "(NU/1589 - 72) Employer Brand Development - Newcastle University"
ocid: "ocds-b5fd17-76d9ba08-69c4-44ee-81ee-f9764039da61"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-76d9ba08-69c4-44ee-81ee-f9764039da61"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-76d9ba08-69c4-44ee-81ee-f9764039da61.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-76d9ba08-69c4-44ee-81ee-f9764039da61.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-28"
---

# (NU/1589 - 72) Employer Brand Development - Newcastle University

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-76d9ba08-69c4-44ee-81ee-f9764039da61

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## Summary

The procurement process involves Newcastle University seeking to appoint a supplier for Employer Brand Development, specifically aimed at enhancing recruitment strategies for professional services staff. This tender falls under the services category, with a focus on market research, creative development, and web content creation. The tender period ended on 25 July 2022, and the contract began on 1 August 2022, lasting until 31 October 2022. The procurement method utilised is a selective or restricted procedure, with a total contract value of £29,270.40.

This opportunity is ideal for businesses specialising in marketing services, creative development, and digital content production, particularly those that can deliver compelling visual narratives and strategic recruitment solutions. Smaller enterprises and SMEs could leverage their flexibility and innovation to compete effectively, while larger companies with comprehensive service offerings might also excel in delivering the required components of the project, including research, video production, and web design.

## Notice

We are seeking to appoint a supplier to support the development of our Employer Brand with a focus on recruitment for professional services staff. The creative services required will focus on three specific areas: 1. Market Research to develop our value proposition a. Undertake research to benchmark our 'offer' regarding value proposition and terms and conditions relative to others such that we can (a) be aware of any gaps in our offer such that HR can work to fill these and (b) understand how we are distinct from other offers so that we can labour these USPs as part of the promotional activity. 2. Creative Development a. Create some compelling new content explaining the various professional career opportunities at the University. This will include 4 x 3 minute videos communicating our value proposition. b. Engaging with stakeholders to identify the narrative/story for each video c. Videos will require end-to-end script writing, filming and editing d. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) e. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate 3. The development of up to 15 web pages, including the a. Review of existing pages to identify opportunities to condense pages b. Writing of compelling new content driven by our core values c. Stakeholder engagement

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/74dd8ac6-41be-4999-9636-9fda4d0c9756 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2022 |
| Submission deadline | 25 Jul 2022 |
| Future notice date | Not specified |
| Award date | 26 Jul 2022 |
| Contract period | 31 Jul 2022 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £29,270 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INSPIRED |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 28 Jul 2022 at 08:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/74dd8ac6-41be-4999-9636-9fda4d0c9756

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/74dd8ac6-41be-4999-9636-9fda4d0c9756
  28th July 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

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