---
title: "Commercial Partner to manage Large Format Digital Advertising Screens"
ocid: "ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2018-06-29"
---

# Commercial Partner to manage Large Format Digital Advertising Screens

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b

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## Summary

The Liverpool City Council is seeking a commercial partner for the management of large format digital advertising screens throughout the city. This tender, titled "Commercial Partner to manage Large Format Digital Advertising Screens," falls under the advertising services category and is part of a bespoke Competitive Procedure with Negotiation. The contract is set to run from 28th May 2017 to 28th May 2027, with a value of £5,000,000. Interested parties should note that the tender period concluded on 23rd January 2017, and the procurement process began on 17th November 2016.

This opportunity presents significant potential for growth, particularly for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) in the advertising and marketing sectors. Businesses with expertise in digital advertising, site management, and public engagement are particularly well-suited to compete for this contract. The successful bidder will not only manage advertising operations but also have the chance to explore and propose additional suitable locations for digital advertising, thus enhancing their market presence and revenue opportunities.

## Notice

Liverpool City Council (the Contracting Authority) is seeking a commercial partner or partners to manage large format digital advertising signs, by way of concession, using a bespoke Competitive Procedure with Negotiation. The successful commercial partner will be responsible for the installation and maintenance of the large digital format advertising boards across the City, and will be able to exploit the opportunities for selling of advertising on these formats. The Contracting Authority requires a Guaranteed annual revenue and % share of Gross Sales over the 10 year concession period. The Contracting Authority also invites Bidders to identify and optimise other potential sites across the City of Liverpool for approval, by bringing sites forward for development as part of the concession. Further details are set out in the tender documents.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5e80a0f3-3d9f-4ed2-8d1c-e79ea94975cf |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Other - |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jun 2018 |
| Submission deadline | 23 Jan 2017 |
| Future notice date | Not specified |
| Award date | 31 Dec 2017 |
| Contract period | 30 Apr 2018 - 1 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | £2,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | CLEAR CHANNEL; JCDECAUX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 29 Jun 2018 at 10:30 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5e80a0f3-3d9f-4ed2-8d1c-e79ea94975cf
- 18 Nov 2016 at 20:17 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5e80a0f3-3d9f-4ed2-8d1c-e79ea94975cf

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5e80a0f3-3d9f-4ed2-8d1c-e79ea94975cf
  17th November 2016 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-770ee50b-adca-11e6-9901-0019b9f3037b.json.