---
title: "Behavioural Science Call-off Framework"
ocid: "ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEFRA"
published: "2024-01-17"
---

# Behavioural Science Call-off Framework

Buyer: DEFRA  
Current stage: Tender  
OCID: ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7.json)

## Summary

Defra is seeking to establish a Behavioural Science Call-Off Framework to enhance policy and delivery effectiveness across its group. The framework aims to leverage high-quality behavioural science evidence to inform decision-making and improve project outcomes. This tender falls under the services category and is open for participation until the tender period ends on 13th February 2024. The contract period is set to start on 28th March 2024 and will run until 27th March 2027. SMEs and VCSEs are encouraged to participate, and the procurement method is an open procedure below the threshold.

The Behavioural Science Call-Off Framework tender from Defra presents an opportunity for businesses involved in social research services to contribute to environmental objectives and achievement of Net Zero targets. Companies well-versed in behavioural science and adept at developing evidence-based interventions could find this tender particularly suitable for growth. With multiple aspects of behaviour analysis included in the projects, businesses with expertise in areas such as user journey development, evidence gap identification, and behavioural intervention design are well-suited to compete and potentially secure contracts within this framework.

## Notice

Defra ("The Authority") has responsibility for delivering the Government's key strategic environmental aims, including the Environmental Improvement Plan 2023 and for its contribution to achieving Net Zero. Green choices, as described in these strategies, underpin the delivery of these aims and we have committed to "Enable all parts of society to play their part in line with our six principles for green choices" (Environmental Improvement Plan 2023). Behavioural science provides vital insights into the mechanisms and reasons behind the behaviours of citizens, organisations and stakeholders and provides evidence-based solutions in response. Advice from behavioural scientists can help maximise the effectiveness of policy and delivery approaches. Defra's Strategic Behavioural Insights Team is establishing a Behavioural Science Call-Off Framework which aims to maximise the effectiveness of policy and delivery in Defra group by ensuring they are informed by high quality behavioural science evidence. The Strategic Behavioural Insights Team is responsible for developing and embedding expertise in behavioural science within Defra and collaborating across the Defra group. Additionally, the team applies behavioural science across policy areas, working closely with policy, social research and other colleagues. The Behavioural Science Call-Off Framework aims to enable rapid project assignment, minimise the time and resources required to commission individual projects and maximise the impact on policy development and operational delivery. The specific objectives, target behaviours and aims of each project within the contract will differ. This will be dependent on the brief from the commissioning project team. Each project will seek to understand different aspects of behaviour, which could include, for example: * Assessing evidence gaps in the current behavioural science literature to recommend areas for future research. * Developing user journeys to understand the barriers and enablers to behaviours at different touch points. * Developing qualitative and quantitative insights to better understand the mechanisms of particular behaviours. * Designing and evaluating evidence-based behavioural interventions, including real-world field trials, to understand the reasons behind their effect.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9a34ac6e-0418-45bd-aca5-caf7125a1cb3 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jan 2024 |
| Submission deadline | 13 Feb 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 28 Mar 2024 - 27 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 17 Jan 2024 at 16:32 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/9a34ac6e-0418-45bd-aca5-caf7125a1cb3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9a34ac6e-0418-45bd-aca5-caf7125a1cb3
  17th January 2024 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a5dc1149-b81e-4822-ae52-c853d282bdb3
  ITT C22773-Behavioural Insight Framework LIT 59264-Bidder Pack-Part Two Procurement Specific

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7720d253-c04a-4f73-a367-d76322bdfdf7.json.
