---
title: "PHE Marketing Qualitative Research"
ocid: "ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "PUBLIC HEALTH ENGLAND"
published: "2017-07-11"
---

# PHE Marketing Qualitative Research

Buyer: PUBLIC HEALTH ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f

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## Summary

The procurement process concerns a contract titled "PHE Marketing Qualitative Research," awarded by Public Health England, focusing on market research services within the healthcare industry. The contract, valued at £150,000, aims to enhance the evaluation of public health campaigns such as Act FAST and Change4Life. The procurement stage was at the award level, finalised on 15th June 2017, with the contract period running from 3rd May 2017 to 2nd May 2019. The work is to be carried out in London, UK, under the 'RM3796 Communication Services Framework'.

This tender presents an opportunity for businesses specialising in market research services, particularly those that can demonstrate expertise in evaluating public health campaigns and societal impact analysis. Small and medium-sized enterprises (SMEs) would be well-suited to compete for similar contracts, leveraging their agility and innovative approaches. Participating firms could significantly benefit from Public Health England's focus on utilising modelling techniques to assess the return on investment of health initiatives among communities.

## Notice

At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign. We have been using this model for nearly eight years and we have now reviewed and updated the model. Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modelling the quantifiable impact of other PHE campaigns, initially with a particular focus on Change4Life The awarded contractor Now Advertising Ltd will be working across all our campaigns, including Act FAST and Change4Life, to understand the economic and societal impact they have - along with the return on investment that they deliver. The contract was awarded using the Crown Commercial Service 'RM3796 Communication Services Framework' Under Lot 1 'Specialist Consultancy Services'.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d08688d7-d1a8-49fc-bae1-0e95502dbd5e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jul 2017 |
| Submission deadline | 27 Mar 2017 |
| Future notice date | Not specified |
| Award date | 14 Jun 2017 |
| Contract period | 2 May 2017 - 2 May 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PUBLIC HEALTH ENGLAND |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 8UG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NOW ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 11 Jul 2017 at 11:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d08688d7-d1a8-49fc-bae1-0e95502dbd5e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d08688d7-d1a8-49fc-bae1-0e95502dbd5e
  11th July 2017 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-774c8899-ecee-4b5b-88b8-9e2e9644ad6f.json.