---
title: "Consumer Tracker (mini competition against DPS Market Research framework RM6018)"
ocid: "ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-06-14"
---

# Consumer Tracker (mini competition against DPS Market Research framework RM6018)

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90)  
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## Summary

The Consumer Tracker procurement process, initiated by the Defra Network eTendering Portal, is currently in the Award stage. This contract, which falls under the Market Research Services industry category and has a total value of £164,000, is aimed at conducting an attitude and usage tracking study for the Agriculture and Horticulture Development Board (AHDB). The contract period is set to commence on 1st July 2021 and will run for one year, with potential extensions for two additional 12-month periods. The procurement followed a selective method through a dynamic purchasing system, with the contract award announced on 12th May 2021.

This tender presents significant opportunities for businesses in the market research and analysis sector, particularly small and medium-sized enterprises (SMEs) equipped to deliver consumer insight services. Companies that possess expertise in tracking consumer behaviour and can address the specific needs outlined by AHDB are well-positioned to compete. Engaging with this contract could help such businesses expand their client base and establish long-term relationships with key stakeholders in the agricultural and horticultural industries.

## Notice

Award notice for Consumer Tracker mini comp against RM6018. This procurement is for the outcome of an attitude and usage tracking study for AHDB. The aim is to provide AHDB and its sector divisions with a tracking study which monitors consumer attitudes that influences consumer purchasing, cooking and consumption behaviour. The tracker will be required to cover key issues that impact sector categories. The contract will be for 1 year with the option to extend for a further 2 periods of 12 months each

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d6384a3b-abbc-47dc-b8f2-188fc48559e0 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jun 2021 |
| Submission deadline | 16 Apr 2021 |
| Future notice date | Not specified |
| Award date | 11 May 2021 |
| Contract period | 30 Jun 2021 - 30 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £164,000 |
| Lots value | Not specified |
| Awards value | £158,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 14 Jun 2021 at 12:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d6384a3b-abbc-47dc-b8f2-188fc48559e0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d6384a3b-abbc-47dc-b8f2-188fc48559e0
  14th June 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/bbfcfe61-9c29-4b2b-ba2c-9cc5bd45125c
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7755f363-feab-489c-a1e6-e367f420ae90.json.