---
title: "RBGKEW1378 - Market Research Framework"
ocid: "ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-06-05"
---

# RBGKEW1378 - Market Research Framework

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Award  
OCID: ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8

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## Summary

The contract for "RBGKEW1378 - Market Research Framework" has been awarded by the Royal Botanic Gardens, Kew in Richmond, UK. The procurement process follows an open procedure and is classified under the market research services category (CPV code 79310000). The awarded contract, valued at £750,000, spans from 26 May 2025 to 25 May 2028. The procurement aims to establish long-term relationships with agile and cost-effective suppliers for various market research projects to support RBG Kew's branding and marketing strategies. The award stage was completed with the announcement published on 5 June 2025.

This tender presents significant business growth opportunities for suppliers experienced in market research, particularly those focusing on customer experience, brand understanding, and pricing analysis within cultural attractions and similar sectors. Small and medium-sized enterprises (SMEs), as well as voluntary, community, and social enterprises (VCSEs), are well-suited to join this framework, leveraging their expertise in both qualitative and quantitative research methodologies to support a prestigious institution like RBG Kew in enhancing its public and digital engagements, commercial activities, and visitor experiences.

## Notice

The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth. The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity. We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4c78eb30-8d3b-422a-b865-84aa9162d62d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jun 2025 |
| Submission deadline | 25 Feb 2025 |
| Future notice date | Not specified |
| Award date | 25 Feb 2025 |
| Contract period | 25 May 2025 - 25 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £750,000 |
| Lots value | Not specified |
| Awards value | £750,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 4 |
| Supplier names | DECISION HOUSE; MORRIS HARGREAVES MCINTYRE; MUSTARD MARKET RESEARCH; THE NURSERY RESEARCH & PLANNING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 5 Jun 2025 at 13:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4c78eb30-8d3b-422a-b865-84aa9162d62d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4c78eb30-8d3b-422a-b865-84aa9162d62d
  5th June 2025 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=956379340
  Please follow this link to view the notice.

## Provenance

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