---
title: "(NU1589-4) Monthly campaign analytics, content development and Digital PR"
ocid: "ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2020-12-16"
---

# (NU1589-4) Monthly campaign analytics, content development and Digital PR

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082.json)

## Summary

Newcastle University is conducting a tender for a project titled “(NU1589-4) Monthly campaign analytics, content development and Digital PR.” This initiative falls under the business services sector, specifically within marketing and consulting, and is located in the North East region of the United Kingdom. The procurement process is at the award stage, with the tender period having ended on 24th November 2020. The contract is valued at £25,500 and runs from 17th December 2020 to 31st August 2021. The procurement method employed is selective, following a restricted procedure.

This tender presents a significant opportunity for companies specialising in marketing analytics, content creation, and digital public relations. Businesses that would be particularly well-suited to participate include small and medium-sized enterprises (SMEs) with expertise in campaign analytics, content development, and securing media coverage. The contract's focus on measurable campaign success and creative content strategies could benefit those with a strong background in marketing consultancy services or business intelligence software, enabling potential collaborators to grow their footprint in the public sector.

## Notice

Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services: * Campaign analytics o Collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable o Dashboard/report creation and analysis of results by subject, where applicable o Demonstrate how effective messages are to the audience o Recommendations and guidance on KPIs Key focus areas o Develop benchmarks to give context to results o Measure against competitors with share of voice o Understand context of earned media coverage with sentiment analysis o Track and amplify positive coverage * Content development o Create content suitable for media coverage o Rewriting Newcastle University created content Make content more suitable for media coverage o Support stories with video assets where possible o Recommend creative angles that appeal to media channels * Digital PR o Provide access to relevant media channels o Secure relevant media coverage o Make recommendations for most impactful channels and coverage

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2020 |
| Submission deadline | 24 Nov 2020 |
| Future notice date | Not specified |
| Award date | 16 Dec 2020 |
| Contract period | 17 Dec 2020 - 31 Aug 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £32,000 |
| Lots value | Not specified |
| Awards value | £25,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | O COMMUNICATIONS |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 16 Dec 2020 at 11:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d
  16th December 2020 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ncl.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082.json.