--- title: "Strategic Brand Creative & Graphic Design Services" ocid: "ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6.json" source: "Contracts Finder" current_stage: "Planning" buyer: "NORTHERN TRAINS LIMITED" published: "2021-07-28" --- # Strategic Brand Creative & Graphic Design Services Buyer: NORTHERN TRAINS LIMITED Current stage: Planning OCID: ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6.json) ## Summary Northern Trains Limited is currently in the planning stage for a tender titled "Strategic Brand Creative & Graphic Design Services". This procurement falls under the advertising and marketing services industry category and seeks innovative agencies to assist in enhancing customer communication and brand development across various media channels. The contract, which is expected to commence on 3rd January 2022 and could extend up to 2 additional years, will be divided into two lots, with the option to award both to a single supplier. Interested parties should be aware that a future notice detailing the call for competition will be published by 27th August 2021. This tender presents a significant opportunity for creative agencies, particularly small and medium-sized enterprises (SMEs) that specialise in branding, graphic design, and multimedia communications. Agencies that can demonstrate innovative strategies and a track record of effective customer engagement will be well-suited to compete for this contract. With a focus on multi-channel marketing strategies, businesses engaged in digital asset creation and print production will find this an ideal opportunity to expand their portfolios and gain substantial experience within the public sector. ## Notice Northern Trains is seeking to appoint an innovative and strategic creative agency which shares our values and will help us to communicate effectively with our customers whilst achieving targets around journeys and revenue. Northern Trains is also seeking to appoint a creative, efficient artwork production agency which shares our values and will help us to deliver the plethora of customer communication touch points from digital assets for the website through to print assets for our customer communications and advertising. The appointed creative agency will be responsible for developing our brand, including concept design, copywriting, and brand development. We use a multi channel approach across all relevant media including TV, Radio, OOH, Digital etc. This contract will be divided into 2 lots, NTL reserves the right to award contracts combining the following lots where its economically advantageous to do so NTL may award both lots to one supplier. Please see attachments for proposed lot structure and scope outline. Its envisaged to award a 2 year contract with the options to extend by a further two period equally 24 months, each extension would have a duration of 12 months. At this time this notice is intended to provide advance notice of a future tender exercise. The call for competition and instructions as to how to participate will be advised in future notices. However, if you would to know more information, please feel free to email us. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e917533e-6fbb-4d67-8d4d-57531618807e | | Notice type | Planned Procurement Notice | | Procurement type | Standard | | Procurement category | Not specified | | Procurement method | Limited | | Procurement method details | Negotiated procedure without prior publication (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Jul 2021 | | Submission deadline | Not specified | | Future notice date | 27 Aug 2021 | | Award date | Not specified | | Contract period | 3 Jan 2022 - 2 Jan 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planned | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | NORTHERN TRAINS LIMITED | | Locality | LONDON | | Post town | South West London | | Postcode | SW1H 9AE | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 28 Jul 2021 at 10:39 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/e917533e-6fbb-4d67-8d4d-57531618807e - 28 Jul 2021 at 10:31 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/e917533e-6fbb-4d67-8d4d-57531618807e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/e917533e-6fbb-4d67-8d4d-57531618807e 28th July 2021 - Future opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/88bf9dd8-8f87-4e80-8675-e217071d1c17 Summary of Scope and Lot structure proposed for the Procurement Process ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-77854c7b-3578-48a5-a74c-6b59379471b6.json.