---
title: "Multiply Marketing Provision"
ocid: "ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE NORTH YORKSHIRE COUNCIL"
published: "2024-08-15"
---

# Multiply Marketing Provision

Buyer: THE NORTH YORKSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b.json)

## Summary

The North Yorkshire Council has awarded a contract titled "Multiply Marketing Provision" to Marketing Optimist LTD. The procurement focuses on the adult and other education services industry and targets Yorkshire and the Humber region. The contract involves maintaining and updating the established Multiply website, social media campaigns, events, and outreach aimed at 19-30-year-olds, as well as adults without a maths GCSE at grade C or equivalent. This initiative aims to enhance numeracy skills among adults living in York and North Yorkshire. The procurement method used was a direct award. The tender period ended on 31st March 2024, with the contract running from 1st April 2024 to 31st March 2025. The total contract value is £101,100 GBP.

This tender provides significant opportunities for businesses specialising in digital marketing, educational outreach, and social media management to showcase their expertise and foster growth. Ideal candidates for similar future procurements include small and medium enterprises (SMEs) with a strong understanding of educational services and a proven ability to engage target demographics through digital and community outreach efforts. Engaging in such contracts can help businesses build a strong portfolio within the public sector, potentially leading to more contracts and long-term partnerships.

## Notice

Marketing Optimist will maintain and update the established Multiply website, social media campaigns, events and outreach targeted to: - 19-30 year olds (though older people are welcome) - adults without a maths GCSE at grade C (or equivalent), who could benefit from adult numeracy support to benefit personal and professional lives. - Living in York and North Yorkshire. This second phase will build on what has already been developed and will aim to ramp up exposure and vastly increase the numbers of people who are using Multiply to improve their numeracy skills.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/09bdfa1b-6c51-495a-9966-0b4ccbb184b6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Aug 2024 |
| Submission deadline | 31 Mar 2024 |
| Future notice date | Not specified |
| Award date | 14 Aug 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £101,100 |
| Lots value | Not specified |
| Awards value | £93,600 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NORTH YORKSHIRE COUNCIL |
| Locality | NORTHALLERTON |
| Post town | Darlington |
| Postcode | DL7 8AD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE22 North Yorkshire |
| Local authority | North Yorkshire |
| Electoral ward | Romanby |
| Westminster constituency | Richmond and Northallerton |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MARKETING OPTIMIST |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80400000 - Adult and other education services

## Release History

- 15 Aug 2024 at 08:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/09bdfa1b-6c51-495a-9966-0b4ccbb184b6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/09bdfa1b-6c51-495a-9966-0b4ccbb184b6
  15th August 2024 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=84733&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/104117
  User / Company

## Notice URLs

- https://www.northyorks.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-77936d41-bf87-4306-9ee2-11f96f8d3e7b.json.