---
title: "itt_1477 - CPG/1404B/2016 Target Audience Analysis (TAA) in Baltic States"
ocid: "ocds-b5fd17-77b79db7-6578-43d2-ad71-0adcac4b36b1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-77b79db7-6578-43d2-ad71-0adcac4b36b1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-77b79db7-6578-43d2-ad71-0adcac4b36b1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-77b79db7-6578-43d2-ad71-0adcac4b36b1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "FOREIGN & COMMONWEALTH OFFICE"
published: "2017-07-26"
---

# itt_1477 - CPG/1404B/2016 Target Audience Analysis (TAA) in Baltic States

Buyer: FOREIGN & COMMONWEALTH OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-77b79db7-6578-43d2-ad71-0adcac4b36b1

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## Summary

The Foreign & Commonwealth Office has completed a tender process for the project titled "itt_1477 - CPG/1404B/2016 Target Audience Analysis (TAA) in Baltic States." This initiative, classified under research and development services, aims to provide insights for British policymakers regarding the socio-cultural perceptions of Russian-speaking individuals in the Baltic States. The contract, valued at £800,000, was awarded to Aktis Strategy Limited, commencing on 1st April 2017 and concluding on 31st March 2018. The tender period officially ended on 9th January 2017, with the award announcement made on 26th July 2017.

This tender can reveal valuable opportunities for businesses specialising in research and consultancy services, particularly those with expertise in socio-cultural analysis and communication strategies. Companies with experience in working within international frameworks and a strong understanding of the Baltic region would be particularly well-positioned to compete for similar future contracts. Additionally, this procurement may be of interest to larger firms with a track record in delivering complex research projects and consulting services to governmental bodies.

## Notice

To provide research to inform British policy makers on the socio-cultural background of individuals and their general perceptions and attitudes, and specifically their attitudes towards the UK and the West. This research will provide a detailed insight into why/how these attitudes and perceptions were established; identify opportunities to help HMG appropriately communicate with predominantly Russian speaking audiences; and provide a benchmark against which the impact of future activity by HMG can be measured. Additional information: Awarded via CSSF Framework

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1aa89a1f-f259-4ce8-90e6-90fa6033ba7b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jul 2017 |
| Submission deadline | 9 Jan 2017 |
| Future notice date | Not specified |
| Award date | 31 Mar 2017 |
| Contract period | 31 Mar 2017 - 31 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £800,000 |
| Lots value | Not specified |
| Awards value | £503,249 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FOREIGN & COMMONWEALTH OFFICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AKTIS STRATEGY |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 26 Jul 2017 at 11:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1aa89a1f-f259-4ce8-90e6-90fa6033ba7b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1aa89a1f-f259-4ce8-90e6-90fa6033ba7b
  26th July 2017 - Awarded contract notice on Contracts Finder

## Provenance

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