---
title: "PR Brief for London Film Festival Expanded (July 2021) - AWARD"
ocid: "ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BFI"
published: "2021-11-12"
---

# PR Brief for London Film Festival Expanded (July 2021) - AWARD

Buyer: BFI  
Current stage: Award  
OCID: ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626.json)

## Summary

The procurement process for the London Film Festival Expanded is currently complete and was managed by the British Film Institute (BFI). The project concerns public relations services within the creative arts industry, specifically pertaining to the immersive media sector. The contract spans from 4 August 2021 to 3 August 2022, with an award made on 3 August 2021 for a total value of £15,000. The opportunity was offered through an open procurement method, with the tender period concluding on 19 July 2021, aimed at enhancing audience engagement with immersive storytelling.

This awarding presents a unique opportunity for businesses specialising in public relations, particularly those with a focus on arts, technology, and immersive media. Companies that can demonstrate expertise in managing strategic communications and creative campaigns related to festivals and the arts would be well-suited to compete. Businesses looking to expand into new media technologies or enhance their profile within the cultural sector may find significant growth potential in engaging with the narrative and audience-building aspects of such projects.

## Notice

Retender for PR Brief for London Film Festival Expanded. Established in 2020, LFF Expanded featured artists and creative teams working in immersive media such as Virtual, Augmented or Mixed Reality and live immersive performance. Using cinema as a jumping off point, the aim is to literally expand audience's horizons on how to experience interactive storytelling and all kinds of immersive art forms. Last year's LFF Expanded was showcased in a virtual museum space called THE EXPANSE, which was free to access to UK and international audiences for the duration of the festival and was visited by a total of 7,751 people from home and at BFI Southbank. The programme also presented a number of original and thought-provoking panel discussions and talks around the medium of VR and very special opportunities to meet the artists and explore pioneering new works. To amplify LFF Expanded's second year, the PR team will need to implement a strategic campaign to engage new Festival audiences through arts, tech and consumer media via preview opportunities, talent interviews, feature opportunities and creative activations. Initial outreach will focus on raising the Festival and the XR and Immersive Programmer's profile across this landscape, building a solid grassroots platform of awareness and then allowing the campaign to broaden out into the entertainment space, offering opportunities to engage press in new technologies, artists and questions around the confluence of film-making and VR. The campaign would build to the XR Audience Award at the end of the Festival with the PR campaign working to engage audiences in the full programme and ensure investment in the recognition of the award recipient.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8fd656e5-0f7e-4321-a569-c25f1734f09f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Nov 2021 |
| Submission deadline | 19 Jul 2021 |
| Future notice date | Not specified |
| Award date | 2 Aug 2021 |
| Contract period | 3 Aug 2021 - 3 Aug 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £15,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JESSIE COHEN PR & CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services

## Release History

- 12 Nov 2021 at 15:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8fd656e5-0f7e-4321-a569-c25f1734f09f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8fd656e5-0f7e-4321-a569-c25f1734f09f
  12th November 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7829259d-5022-4251-ad48-85e52203c626.json.