---
title: "AWARDED - AHDB Beef and Lamb Representative for Italy and Switzerland"
ocid: "ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2021-06-22"
---

# AWARDED - AHDB Beef and Lamb Representative for Italy and Switzerland

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016)  
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## Summary

The procurement process titled "AWARDED - AHDB Beef and Lamb Representative for Italy and Switzerland" was organised by the Defra Network eTendering Portal. This contract falls within the public relations services industry category and is situated in Italy and Switzerland. The procurement method employed was an open procedure, concluding its tender period on 7th May 2021, with the award announcement made on 18th June 2021. The contract is set to commence on 1st July 2021 and will run for three years until 30th June 2024, with a total contract value of £360,000.

This opportunity is particularly conducive for small and medium-sized enterprises (SMEs) that have expertise in market development and brand promotion in the agricultural sector, specifically focusing on British lamb and beef products. Businesses with a presence in Italy or Switzerland or those with capabilities to establish such an operational footprint would be well-suited to compete. Successful candidates will need to demonstrate strong market strategy skills and relationship-building abilities, essential for driving sales and enhancing brand loyalty within these markets.

## Notice

AWARDED - The successful representative/agent will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market growth for British lamb and beef in the Italian, Swiss and Maltese market. The representative/agent must be based or have a commercial office in Italy or Switzerland, and there is a likelihood that a yearly trip to Malta will be part of the requirement. Responsible for driving value and volume sales, the successful representative/agent will be expected to: - Liaise closely with the AHDB Exports team, agree and update on activities and provide the latest market intelligence and insight - Identify and develop priority markets for British lamb and beef within the Italian and Swiss markets - Effectively maintain and build new relationships with relevant contact in the Italian market, and where appropriate work jointly with them to increase market exposure and demand for British lamb and beef - Devise and implement effective local strategies to promote British lamb and beef aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR, and digital Italian and English language skills is essential

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c41720de-8d77-4b56-99f3-6777212b9bf5 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jun 2021 |
| Submission deadline | 7 May 2021 |
| Future notice date | Not specified |
| Award date | 17 Jun 2021 |
| Contract period | 30 Jun 2021 - 30 Jun 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £360,000 |
| Lots value | Not specified |
| Awards value | £360,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JEFF MARTIN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 22 Jun 2021 at 10:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c41720de-8d77-4b56-99f3-6777212b9bf5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c41720de-8d77-4b56-99f3-6777212b9bf5
  22nd June 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/549c923d-789b-45e4-b928-e102232ded5e
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7860a6e9-37f3-4d8f-beb2-49b203f72016.json.