---
title: "Marketing_2021 Schools Media"
ocid: "ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL(THE)"
published: "2021-05-05"
---

# Marketing_2021 Schools Media

Buyer: BRITISH COUNCIL(THE)  
Current stage: Award  
OCID: ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978

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## Summary

The British Council has initiated a tender process for the "Marketing_2021 Schools Media" project, aimed at delivering an integrated marketing campaign targeting school teachers across the UK. The procurement is classified under the advertising services industry, with a total budget of £150,000. The tender period has ended as of 3rd March 2021, and the contract period spans from 15th March 2021 to 15th March 2022. The procurement method selected is an open procedure, suitable for small and medium-sized enterprises (SMEs), with the campaign intended to reach approximately 300,000 teachers, divided among three key target groups. Interested bidders were required to register on the British Council's e-Tendering portal to participate in the process.

This public procurement opportunity presents significant growth potential for businesses specialising in marketing, particularly those with experience in educational campaigns and audience engagement. Companies capable of delivering innovative marketing strategies and those equipped to tailor content to meet the needs of diverse teacher demographics would be well-suited to compete for this tender. The integrated marketing approach outlined by the British Council highlights the importance of cross-referencing audience segments, indicating a demand for suppliers who can effectively leverage market research to optimise campaign impact.

## Notice

The British Council Schools UK Marketing team is planning its annual marketing campaign for 2021 targeting teachers in all UK schools, supported by market research and insight into teachers. Instead of running individual campaigns for different Schools programmes, the British Council will consolidate its marketing budget to deliver an integrated annual campaign promoting the whole schools offer, with integrated campaigns across the year for individual programmes to help ensure each programme meets its relevant recruitment targets. The aim is to reach 300,000 school teachers in the United Kingdom between March 2021 and February 2022 within the British Council's target groups of Keen to Learn (KTL) (approx. 160k), Internationalists (80k), Language Lovers (80k), with messaging appropriately tailored by audience. 50% of communications should be served to and successfully reach the Keen to Learn target group, with the remainder split equally between Internationalists (25%) and Language Lovers (25%). Ideally the Supplier will be able to cross reference the British Council audience segments with its own teacher profiles to deliver relevant content to appropriate audiences at a suitable time. As part of the annual campaign, it is hoped the supplier can reach or engage with 25% of its registered teacher users in the United Kingdom, within the appropriate target audience groups of Keen to Learn, Internationalists and Language Lovers, or 300,000 readers, whichever figure is higher. Additional information: Bidders will be required to register on British Council's e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil in order to take part in the tender process. Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and 'means of proof' will be required. These conditions are outlined in the RFP.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f4bfcf4c-6be3-467f-8f77-a4d1e7b70e39 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 May 2021 |
| Submission deadline | 3 Mar 2021 |
| Future notice date | Not specified |
| Award date | 15 Mar 2021 |
| Contract period | 15 Mar 2021 - 15 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £75,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL(THE) |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M15 5TS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Hulme |
| Westminster constituency | Manchester Rusholme |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TES GLOBAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79342100 - Direct marketing services
- 79342200 - Promotional services
- 79413000 - Marketing management consultancy services

## Release History

- 5 May 2021 at 09:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f4bfcf4c-6be3-467f-8f77-a4d1e7b70e39
- 17 Feb 2021 at 10:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/80fcb995-5330-4644-9bda-b04650085ce2

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f4bfcf4c-6be3-467f-8f77-a4d1e7b70e39
  5th May 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/80fcb995-5330-4644-9bda-b04650085ce2
  17th February 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/britishcouncil

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-78649626-25d1-4b66-9e57-72dce4600978.json.