---
title: "BTA1673 - Strategic Media Activation - Call Off Agreement"
ocid: "ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2022-07-05"
---

# BTA1673 - Strategic Media Activation - Call Off Agreement

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a

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## Summary

The British Tourist Authority, trading as VisitBritain/VisitEngland, has awarded a contract titled "BTA1673 - Strategic Media Activation - Call Off Agreement". This procurement falls under the advertising and marketing services category and is based in London, UK. The tender process, which was selective and operated under a framework agreement, concluded on 18th May 2022, with the award dated 4th July 2022. The total contract value is £100 million, with the service period commencing on 23rd May 2022 and concluding on 13th December 2025.

This contract presents substantial opportunities for growth, particularly for media companies that specialise in advertising campaign services. Businesses with expertise in strategic media activation, both online and offline, are well-suited to participate in future tenders under this framework. Companies that can deliver comprehensive media strategies and have experience in government contracts could particularly benefit from this lucrative engagement with the British Tourist Authority.

## Notice

The purpose of this contract is to buy media channels from Manning Gottlieb, OMD who have set up a government media team to buy across all off and online channels on our behalf in the UK and globally. Call Off award under CCS RM6123 Media Services Framework Agreement - Lot 1: Strategic Media Activation (Media Buying).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dadd0ce0-f0be-4c62-99a0-3656be2286ab |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jul 2022 |
| Submission deadline | 18 May 2022 |
| Future notice date | Not specified |
| Award date | 3 Jul 2022 |
| Contract period | 22 May 2022 - 13 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000,000 |
| Lots value | Not specified |
| Awards value | £100,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 0BD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 5 Jul 2022 at 12:56 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dadd0ce0-f0be-4c62-99a0-3656be2286ab

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dadd0ce0-f0be-4c62-99a0-3656be2286ab
  5th July 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a.json.