---
title: "NML China's First Emperor and the Terracotta Warriors Campaign Media Brief"
ocid: "ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL MUSEUMS ON MERSEYSIDE"
published: "2017-09-26"
---

# NML China's First Emperor and the Terracotta Warriors Campaign Media Brief

Buyer: NATIONAL MUSEUMS ON MERSEYSIDE  
Current stage: Award  
OCID: ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8

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## Summary

The National Museums On Merseyside is currently engaging in a procurement process to commission a media agency for the "NML China's First Emperor and the Terracotta Warriors Campaign Media Brief". This initiative will support the marketing for the highly anticipated exhibition set to take place at the World Museum from February to October 2018. The procurement method utilised is an open procedure, with the tender period having ended on 3rd August 2017. The contract is expected to start on 25th August 2017 and conclude by 31st October 2018, focused on the industry category of printed matter and related products, with an estimated contract value of £125,000.

This procurement opportunity presents a substantial business growth potential particularly for media and marketing agencies with experience in cultural events and exhibitions. Companies specialising in marketing strategies, particularly those capable of developing innovative media campaigns, would find this tender particularly suited to their capabilities. The exhibition's significance, including its national profile and rigorous marketing needs, indicates a robust demand for effective promotional services, positioning successful bidders at the forefront of a high-profile cultural initiative in the North West of England.

## Notice

National Museums Liverpool is looking to commission a media agency to develop a paid media strategy as part of the marketing campaign to promote World Museum's China's First Emperor and the Terracotta Warriors exhibition (February to October 2018). Organisations are invited to submit proposals based on the requirements outlined in the attached specification. In what will be NML's most significant loan exhibition to date, Qin Shi Huang's Terracotta Warriors will be staged at World Museum from February to October 2018; marking the first time in more than 30 years that cultural treasures have been seen in a UK museum outside of London, and coinciding with the 10-year anniversary of Liverpool's European Capital of Culture award. China's First Emperor will be the second charging exhibition at World Museum, and will tell the story of China's warring states and the rise and achievements of Qin Shi Huang through to the Han Dynasty. The exhibition will also explore the legacies of the Qin and Han dynasties, as well as looking forward to the pioneering research that's shaping the future of Chinese archaeology. Guest curated by Dr James Lin and in associated with the Shaanxi Cultural Heritage Promotion Center and Emperor Qin Shi Huang's Mausoleum Site Museum, the exhibition will display around 120 objects or sets of objects. These spectacular artefacts dating from the 8th century BC to the 2nd century AD along with some remarkable recent archaeological discoveries will not only shed light on the Chinese pursuit of immortality, but also help visitors understand more about everyday life in the country over two thousand years ago. China's First Emperor promises to be one of the most creative and innovative exhibitions ever to have been staged on the Terracotta Warriors, that will raise the profile of NML and its exhibitions programme, nationally and internationally. Tickets for the exhibition will be available to purchase online and in-venue from late September/early October (date TBC). It is assumed the Museum should expect to sell around 55% of the total ticket allowance online over the course of the exhibition. More detailed information about ticket prices, discounts and targets is available upon request. PLEASE NOTE: Ticket prices and information for the exhibition are available upon email request and completion of a non-disclosure agreement. Please email Ian.Lindsay@liverpoolmuseums.org.uk for further details.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/91ec61d2-d3e2-4aab-8e79-acc86ccb7bce |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2017 |
| Submission deadline | 3 Aug 2017 |
| Future notice date | Not specified |
| Award date | 24 Aug 2017 |
| Contract period | 28 Aug 2017 - 9 Nov 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £125,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL MUSEUMS ON MERSEYSIDE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L2 2JH |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MEDIACOM NORTH |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 22000000 - Printed matter and related products
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 92000000 - Recreational, cultural and sporting services

## Release History

- 26 Sep 2017 at 13:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/91ec61d2-d3e2-4aab-8e79-acc86ccb7bce
- 9 Aug 2017 at 08:31 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5a9b76e4-9bf3-4a5c-a9a0-882278dfc0f1
- 17 Jul 2017 at 12:17 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5a9b76e4-9bf3-4a5c-a9a0-882278dfc0f1
- 13 Jul 2017 at 13:30 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5a9b76e4-9bf3-4a5c-a9a0-882278dfc0f1
- 6 Jul 2017 at 13:05 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5a9b76e4-9bf3-4a5c-a9a0-882278dfc0f1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/91ec61d2-d3e2-4aab-8e79-acc86ccb7bce
  26th September 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5a9b76e4-9bf3-4a5c-a9a0-882278dfc0f1
  9th August 2017 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c979c788-0bbc-4f58-a35b-f58157dc40bf
  Tender Specification
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b6915f4a-7826-4b46-8706-c824ecd732b8
  Form of Tender
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/41bbe0ca-e82f-4968-a8cd-1cd80aa55bd4
  Appendix B - NML Procurement Protocol
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/df463bbf-8955-400c-bc15-8d12bde3442d
  Appendix C - NML Visitor Profiling Annual Report 2016-17

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-791b3a06-ed2d-4899-8225-6ae890b63ea8.json.