---
title: "Media Buying - Crown Commercial Services Call-Off for DfE 2025/26 - con_26539"
ocid: "ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-02-21"
---

# Media Buying - Crown Commercial Services Call-Off for DfE 2025/26 - con_26539

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976

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## Summary

The Department for Education has recently awarded a Call-Off contract using the Crown Commercial Services framework (RM6123) for Media Buying services under Lot 1: Strategic Media Activation. The contract, valued at £90,700,000, was awarded to Manning Gottlieb OMD, which is the sole supplier for this framework lot. The contract period started on 1st February 2025 and will run until 14th June 2026. This procurement falls under the Advertising and Marketing Services industry category and involves delivery to a wide range of locations, including British Overseas Territories, Channel Islands, Europe, Isle of Man, and the United Kingdom. The procurement method used was selective, specifically a Call-Off from a framework agreement, and the process is currently at the award stage.

This tender offers significant growth opportunities for businesses involved in strategic media activation and media buying services. As the sole supplier awarded this contract, Manning Gottlieb OMD is positioned to expand its portfolio and influence within the public sector. The scale and scope of this contract suggest opportunities for other large-scale suppliers to align their services with framework agreements to stay competitive. Though smaller businesses or VCSEs (Voluntary, Community and Social Enterprises) may not directly benefit from this specific contract, understanding the framework and the procurement process can offer valuable insights for future tenders and potential subcontracting opportunities.

## Notice

**This is not a call for competition** The Department for Education has recently awarded a Call-Off contract using the Crown Commercial Services framework, Media Services (RM6123), Lot 1: Strategic Media Activation (Media Buying). The Crown Commercial Services framework lot for Media Buying has 1 sole supplier awarded to it, and therefore the Department for Education has entered a Call-Off contract with this supplier for Media Buying services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9fc06ec4-89de-43b5-aaaa-76080428d084 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Feb 2025 |
| Submission deadline | 16 Jan 2025 |
| Future notice date | Not specified |
| Award date | 31 Jan 2025 |
| Contract period | 1 Feb 2025 - 14 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,700,000 |
| Lots value | Not specified |
| Awards value | £90,700,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 2FJ |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Feb 2025 at 13:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9fc06ec4-89de-43b5-aaaa-76080428d084

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9fc06ec4-89de-43b5-aaaa-76080428d084
  21st February 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c21ea424-81ef-4d20-b6bd-f1c86389b296
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-793d6f1c-c7b4-4efb-b5c4-60fb67040976.json.