---
title: "Marketing Services"
ocid: "ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "TRANSPORT FOR GREATER MANCHESTER"
published: "2024-10-14"
---

# Marketing Services

Buyer: TRANSPORT FOR GREATER MANCHESTER  
Current stage: Award  
OCID: ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3)  
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## Summary

Transport for Greater Manchester has completed a procurement process for "Marketing Services" under the industry category of "Marketing services" (CPV code: 79342000). This contract, worth £98,000, involved a direct procurement method via a single tender action. The procurement was for a time-bound marketing consultancy service, covering strategic marketing framework development and specific campaign management. The contract’s period extends from 14th October 2024 to 13th April 2025, and it is located in the North West region of the United Kingdom. The tender was specifically aimed at SMEs and voluntary, community and social enterprises (VCSEs).

This tender presents significant opportunities for businesses specialising in marketing consultancy, particularly those looking to establish a relationship with regional transport authorities. Companies adept in strategic marketing, audience behavior analysis, and campaign management would find this tender beneficial for growth and visibility. Smaller enterprises and VCSEs are particularly well-suited to compete for such opportunities, given the emphasis on discrete, low-value projects. The Behaviours Agency Limited, identified as the supplier, reflects the suitability for SMEs to engage with public sector contracts.

## Notice

Transport for Greater Manchester undertook a 3 quote exercise for a discreet, low value, time-bound marketing consultancy services. This includes development of a strategic marketing framework, including - Define commercial objectives; - Define audience and behavioural personas; - Define behavioural change plan; and - Marketing strategy including messaging and channel framework. and management of a specific marketing campaign, including; Campaign ideation and concepting; Asset creation; and Campaign toolkit including messaging, graphics and channel templates.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4243a3ad-10a6-477d-85cd-3f0f84f1f427 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Oct 2024 |
| Submission deadline | 5 Jul 2024 |
| Future notice date | Not specified |
| Award date | 13 Oct 2024 |
| Contract period | 13 Oct 2024 - 13 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £98,000 |
| Lots value | Not specified |
| Awards value | £98,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR GREATER MANCHESTER |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M1 3BG |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD33 Manchester |
| Local authority | Manchester |
| Electoral ward | Piccadilly |
| Westminster constituency | Manchester Central |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE BEHAVIOURS AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 14 Oct 2024 at 09:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4243a3ad-10a6-477d-85cd-3f0f84f1f427

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4243a3ad-10a6-477d-85cd-3f0f84f1f427
  14th October 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7a050bfc-5440-4891-bf2f-4173f7a713d3.json.