---
title: "ESCC Road Safety Behaviour Programme"
ocid: "ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "EAST SUSSEX COUNTY COUNCIL"
published: "2025-04-29"
---

# ESCC Road Safety Behaviour Programme

Buyer: EAST SUSSEX COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb

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## Summary

The East Sussex County Council has completed the procurement process for the "ESCC Road Safety Behaviour Programme," awarding a direct contract to Behavioural Insights Ltd. This contract falls under the education and training services category and focuses on enhancing road safety measures. Based in Lewes, England, the Council has utilised the direct award method, indicating specific selection of the supplier without a competitive tendering process. The contract, valued at £120,000, commenced on 16th March 2025 and will conclude on 31st March 2027, with significant activities expected within the BN7 1UE postal code area.

This procurement presents growth opportunities for businesses specialising in education, training, and behavioural insights, especially those that can deliver impactful road safety programmes. Organisations, particularly small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), are deemed suitable to engage in similar contracts. By leveraging the expertise required in this niche sector, corresponding companies can distinguish themselves in future tenders, encourage the adoption of innovative safety solutions, and expand their presence in the educational services market.

## Notice

A Direct award to Behavioural Insights Team Ltd to complete a road safety programme.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/028a1315-16de-41d8-8c9a-869be7066069 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Direct Award |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Apr 2025 |
| Submission deadline | 1 Nov 2024 |
| Future notice date | Not specified |
| Award date | 27 Apr 2025 |
| Contract period | 16 Mar 2025 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | Not specified |
| Awards value | £120,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST SUSSEX COUNTY COUNCIL |
| Locality | LEWES |
| Post town | Brighton |
| Postcode | BN7 1UE |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ22 East Sussex CC |
| Local authority | Lewes |
| Electoral ward | Lewes Priory |
| Westminster constituency | Lewes |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80000000 - Education and training services

## Release History

- 29 Apr 2025 at 13:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/028a1315-16de-41d8-8c9a-869be7066069

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/028a1315-16de-41d8-8c9a-869be7066069
  29th April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7aa20fdc-5b83-404b-a44b-5ae462de6bcb.json.