--- title: "Provision of Marketing Evaluation Services" ocid: "ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82.json" source: "Contracts Finder" current_stage: "Award" buyer: "LONDON & PARTNERS LIMITED" published: "2020-06-11" --- # Provision of Marketing Evaluation Services Buyer: LONDON & PARTNERS LIMITED Current stage: Award OCID: ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82.json) ## Summary The London & Partners Limited is currently seeking proposals for the "Provision of Marketing Evaluation Services." This procurement falls within the marketing services category and is located in London, United Kingdom. The procurement is at the award stage, having been published on November 25, 2019, with a contract value of £128,000. The contract period begins on January 13, 2020, and concludes on January 13, 2023. Interested parties had until December 13, 2019, to submit their bids, and the procurement was conducted through an open procedure, facilitating access for potential suppliers. This tender presents significant growth opportunities for businesses skilled in marketing research, particularly those adept at measuring the impact of marketing strategies and creative messaging. Small and medium-sized enterprises (SMEs) with expertise in gathering and interpreting market data may find this contract ideal, as the buyer requires comprehensive fieldwork services. Companies focusing on customer perception analysis and message testing would be particularly well-suited to compete for this opportunity, potentially enabling them to establish a long-term partnership with a reputable organisation. ## Notice The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below: 1) Measure perception changes and the impact of our marketing activity a. Understanding how our marketing changes the perceptions of our audiences b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live There is also a requirement this year to test our key messages with our audiences: 2) Test key messaging - understanding the resonance and impact of key messaging with our audiences Each of the above is required for each of our key audiences - international visitors, students and investors. We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports. Additional information: Please complete the RFP document and the Pricing Schedule and return to London & Partners. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5d4f68ab-38b9-45fb-b823-9c7373c3b1dd | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Jun 2020 | | Submission deadline | 13 Dec 2019 | | Future notice date | Not specified | | Award date | 1 Jan 2020 | | Contract period | 13 Jan 2020 - 31 Mar 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £128,000 | | Lots value | Not specified | | Awards value | £120,500 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LONDON & PARTNERS LIMITED | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 2RR | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | London Bridge & West Bermondsey | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | TLI London | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | OPINIUM RESEARCH | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 11 Jun 2020 at 10:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5d4f68ab-38b9-45fb-b823-9c7373c3b1dd - 10 Dec 2019 at 14:09 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/45481c96-369a-4435-9c46-dc9ff1106a79 - 10 Dec 2019 at 10:18 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/45481c96-369a-4435-9c46-dc9ff1106a79 - 25 Nov 2019 at 17:26 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/45481c96-369a-4435-9c46-dc9ff1106a79 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/5d4f68ab-38b9-45fb-b823-9c7373c3b1dd 11th June 2020 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/45481c96-369a-4435-9c46-dc9ff1106a79 10th December 2019 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/4ed63a76-dc20-4bca-86b0-df08b550c0a2 RFP - https://www.contractsfinder.service.gov.uk/Notice/Attachment/bf1a34dc-75d0-47ac-be61-e40e3c284d0b Pricing Schedule - https://www.contractsfinder.service.gov.uk/Notice/Attachment/2a3d5198-7b74-4489-be91-364adbf3d2e6 Terms & Conditions ## Notice URLs - https://www.londonandpartners.com/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82.json.