--- title: "Marketing - The Business Scale Up Programme" ocid: "ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CALDERDALE COLLEGE" published: "2022-02-18" --- # Marketing - The Business Scale Up Programme Buyer: CALDERDALE COLLEGE Current stage: Tender OCID: ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7cb57cb0-8a1e-4b7b-be15-788542a6f8b2.json) ## Summary The Calderdale College is currently seeking a marketing and communications provider to support the Business Scale Up Programme, under a tender titled "Marketing - The Business Scale Up Programme". This procurement process falls under the marketing services category and is conducted as an open procedure. The contract period is set to commence on 11 April 2022 and will conclude on 30 June 2023. The deadline for submitting applications is 4 March 2022 at 10:00 AM, with the delivery addresses located in Yorkshire and the Humber region of the United Kingdom. This tender presents a significant opportunity for businesses specialising in innovative marketing and communications strategies, particularly those with experience engaging small and medium-sized enterprises (SMEs). Agencies that can demonstrate local knowledge of the York, North Yorkshire, and East Riding regions and have a proven track record in developing integrated marketing plans are particularly suited. The winning provider will manage a variety of marketing activities to enhance awareness and participation in the programme, thereby contributing to regional economic growth. ## Notice Due to an extension of the project dates, the College is seeking to appoint a marketing and communications provider from April 2022 until June 2023. Key objectives are to develop and produce a fully integrated marketing plan and undertake marketing activities to engage York, North Yorkshire and East Riding (YNYER) businesses onto The Business Scale Up Programme, and to support in raising awareness and promoting the benefits of leadership, management and consultancy to SMEs across the region. The College is inviting applications from established marketing and communications providers that can demonstrate a track record of developing marketing and communication plans aimed at engaging employers, and that can offer a marketing plan and activities that are innovative. The provider must have, or be able to swiftly gain, local knowledge of the business and skills landscape in the YNYER region and stakeholder relationships to maximise the College's reach, and understand how to communicate with a wide range of businesses and employers. The successfully appointed provider will be required to undertake marketing activities throughout until 30 June 2023, which should include: o Working with the BSUP team and Calderdale College Marketing Team to produce a full marketing & PR plan for the project timeline which builds on the brand development and collateral developed in year 1 of the programme. o Develop and manage all social media platforms, ensuring content produced drives engagement and referrals to BSUP. o Produce, manage and maintain all digital marketing for BSUP, including (but not limited to) social media advertising and Google paid search o Research of new marketing opportunities and their effectiveness to support the BSUP project, including (but not limited to) telemarketing, print and outdoor advertising o Identify and propose successful and innovative marketing activities that will raise the profile of the Programme, increase SME engagement and will flex to meet economic/sectoral circumstances. o Implementation of new marketing activities as appropriate, within budget and with consideration of best value. o Creation, authoring and promotion of case studies o Creation and distribution of press releases to relevant media and stakeholders This list is not exhaustive, and suggestions for additional marketing activity are expected. All promotion, publicity and collateral produced must adhere to the Calderdale College branding and publicity guidelines, copies of which will be provided to the successfully appointed provider, as well as the ESF branding and publicity guidelines, which can be found on the ESF website. The Business Scale Up Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home Funding Type (WEFO or EU) : EU Funding Description The Business Scale Up Programme is part funded by the European Social Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/99b9a248-e1d9-4ffc-8cba-c1b76f652298 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Feb 2022 | | Submission deadline | 4 Mar 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 11 Apr 2022 - 30 Jun 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CALDERDALE COLLEGE | | Locality | WEST YORKSHIRE | | Post town | Halifax | | Postcode | HX1 3UZ | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE4 West Yorkshire | | ITL 3 | TLE44 Calderdale and Kirklees | | Local authority | Calderdale | | Electoral ward | Park | | Westminster constituency | Halifax | | Delivery location | TLE Yorkshire and The Humber | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 18 Feb 2022 at 12:05 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/99b9a248-e1d9-4ffc-8cba-c1b76f652298 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/99b9a248-e1d9-4ffc-8cba-c1b76f652298 18th February 2022 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/calderdale/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/calderdale/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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