--- title: "Testing the use of behavioural interventions in promoting the consumption" ocid: "ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS" published: "2025-03-28" --- # Testing the use of behavioural interventions in promoting the consumption Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS Current stage: Award OCID: ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6.json) ## Summary The procurement process, led by the Department for Environment, Food & Rural Affairs (DEFRA), focused on testing the use of behavioural interventions to promote the consumption of locally landed fish in the UK. The contract, under the industry category of Social Research Services, was awarded to Kantar and has a value of £114,617. The tender period concluded on 20 February 2024, with the contract running from 4 November 2024 to 31 March 2025. This project spans various locations, including the UK, British Oversea Territories, Channel Islands, Isle of Man, Europe, and the rest of the world, and involves a selective procurement method via a call-off from a framework agreement. The procurement stage is the Award stage, with the contract award notice published on 28 March 2025. This tender offers significant business growth opportunities, particularly for companies involved in social research and behavioural studies. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are especially suited to compete for such contracts, given the suitability criteria specified. The project aims to address barriers to the consumption of UK-produced seafood through innovative labelling and preparation interventions. Businesses with expertise in consumer behaviour analytics, product labelling, and food preparation technology stand to benefit significantly from participating and contributing their solutions to this initiative. ## Notice The project builds on the previously commissioned, Increasing consumption of locally landed fish in the UK: Explorative research to inform the development of behavioural interventions, which explored barriers and drivers to the consumption of UK-produced seafood. Barriers and drivers identified included low awareness of provenance, prioritisation of price and taste, convenience and lack of cooking skill, unfamiliar look and feel. The authors proposed two broad intervention areas in the final scoping report: 1. Provence labelling intervention: To create seafood labelling that identifies British provenance, which people can automatically recognise and use to navigate their purchasing choices. Potential foci included either direct or indirect generic 'Buy British' messaging to introduce a concrete appeal to support local communities or, ideally, on the exact location of provenance to also trigger associations with familiarity and freshness. Labelling could also potentially inform customers how a product was sourced, for example, from a fishery under the regime of a UK fisheries management plan (https://www.gov.uk/government/collections/fisheries-management-plans). 2. Preparation intervention: Provide cooking hacks to help overcome barriers around expertise and experience in fish preparation. For example, to develop and popularise the 'oven bags' for UK-produced filets specifically, or ready meal options, and/or introduce more UK-produced choices in food delivery boxes. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/15e65769-dbb0-43ba-81b6-622f4a8da72d | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Call-off from a framework agreement | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 28 Mar 2025 | | Submission deadline | 20 Feb 2024 | | Future notice date | Not specified | | Award date | 27 Nov 2024 | | Contract period | 4 Nov 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £114,617 | | Lots value | Not specified | | Awards value | £114,617 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS | | Locality | LONDON | | Post town | South West London | | Postcode | SW1P 3JR | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | KANTAR | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79315000 - Social research services ## Release History - 28 Mar 2025 at 18:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/15e65769-dbb0-43ba-81b6-622f4a8da72d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/15e65769-dbb0-43ba-81b6-622f4a8da72d 28th March 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/cdc8cdf9-1231-4574-a1e7-81bc943d5cc9 BSF002_A project testing the use of behavioural interventions in promoting the consumption of UK sources fish in the UK_Redacted ## Notice URLs - https://www.gov.uk/government/collections/fisheries-management-plans ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6.json.