---
title: "PHE - Couch to 5k Redesign and Rebuild 2017"
ocid: "ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "PUBLIC HEALTH ENGLAND"
published: "2017-03-10"
---

# PHE - Couch to 5k Redesign and Rebuild 2017

Buyer: PUBLIC HEALTH ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f

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## Summary

Public Health England is conducting a procurement process for the project titled "PHE - Couch to 5k Redesign and Rebuild 2017", focused on improving the user experience for the Couch to 5k app. This project falls under the category of research and development services with a total contract value of £150,000. The tender process has been completed, with a contract awarded on 24 January 2017, and the service period extends until 31 July 2017. The primary delivery location is London, UK, with the procurement following a non-standard method.

This tender represents a significant opportunity for businesses involved in mobile app development and user experience design. Companies that excel in app redesign and usability enhancements, particularly those that can address technical and UX issues, would be well-positioned to compete for similar projects. Additionally, small and medium enterprises (SMEs) should consider pursuing contracts in this sector to leverage their agility and innovation, especially in preparations for future campaigns and projects in the health and leisure industries.

## Notice

Since Couch to 5k was launched the idea has been a firm favourite with users. However, the execution of the original app could be improved. There are several technical and UX issues that would improve the app if they were addressed. In addition, it was designed before the current brand review and without user research or testing. The project will carry out a design and research review of the app and then carry out a rewrite in time for the app to be live in the app stores before the 2017 London Marathon. Project objectives: * Increase customer ratings in both app stores by at least 1 star rating (the new version when compared to the old version) * Review tactics to increase engagement and lifetime usage measurably * Improve user experience to ensure optimal usability integrating music and voice * Assess where the market for similar apps is and alongside user testing, evaluate priority features which will increase uptake relative to previous campaign responses * Create a backlog of feature enhancements for a phase 2 build (after the London Marathan and subject to a separate SOW)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/74083a76-98cd-438b-974b-1b1a133f133e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Mar 2017 |
| Submission deadline | 20 Jan 2017 |
| Future notice date | Not specified |
| Award date | 24 Jan 2017 |
| Contract period | 24 Jan 2017 - 31 Jul 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £150,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PUBLIC HEALTH ENGLAND |
| Locality | SALISBURY |
| Post town | Salisbury |
| Postcode | SP2 0QT |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Till Valley |
| Westminster constituency | East Wiltshire |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DOGFI.SH MOBILE |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 10 Mar 2017 at 15:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/74083a76-98cd-438b-974b-1b1a133f133e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/74083a76-98cd-438b-974b-1b1a133f133e
  10th March 2017 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7dbc5bf6-cdf8-4675-8b34-b500380f899f.json.