---
title: "GB-London: Understanding user experience in digital identity use cases"
ocid: "ocds-b5fd17-7df22319-862a-42fc-934c-ae802ac32639"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7df22319-862a-42fc-934c-ae802ac32639"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7df22319-862a-42fc-934c-ae802ac32639.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7df22319-862a-42fc-934c-ae802ac32639.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT"
published: "2021-01-05"
---

# GB-London: Understanding user experience in digital identity use cases

Buyer: DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT  
Current stage: Tender  
OCID: ocds-b5fd17-7df22319-862a-42fc-934c-ae802ac32639

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## Summary

The Department for Digital, Culture, Media and Sport (DCMS) is seeking to appoint an organisation to conduct user research on digital identity through a tender titled "Understanding user experience in digital identity use cases." This procurement falls under the services category, specifically social research services. The tendering process is currently in the active stage, with submissions due by 12:00 GMT on 19th January 2021. The contract period is scheduled to commence on 3rd February 2021 and conclude by 31st March 2021. The estimated budget for this project ranges from £65,000 to £80,000.

This tender presents significant opportunities for small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) to engage with a government project aimed at enhancing digital identity services. Businesses with expertise in social research, user experience, and accessibility testing would be particularly well-suited to compete for this contract. By participating, these organisations can contribute to shaping user-centric digital identity solutions while expanding their market presence in the public sector.

## Notice

The Department for Digital, Culture, Media and Sport (DCMS) needs to research the needs of digital identity users. We would like to appoint an organisation to carry out this user research on specific case studies on how these chosen groups feel / think etc. about digital identity. Our focus is to understand how DCMS could implement a digital identity that works for everyone, not just the identity providers, building trust in our users and maximising the uptake of digital identity products. This user research will build on the four case studies we have developed by considering specific experiences of individual users to identify where digital identity could be part of the user journey and how different demographics feel about this. The user research will also show consideration to how individuals experience inclusion testing this where possible with users either in interview or polling. For example, for users who lack a particular type of device, digital identity is not a benefit but a hurdle to be overcome to gain access to the services that are essential in everyday life. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Tenders must be submitted via the Delta e-sourcing portal (see 2.19) to be received no later than 12:00hrs (GMT), Tuesday 19th January 2021 (the deadline for receipt of Tender Responses). The estimated value of the requirement is in a range of PS65,000 - PS80,000 (excl VAT).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bcb2ab0b-5ae1-45a2-82b5-15c5fafc8799 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Jan 2021 |
| Submission deadline | 19 Jan 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 3 Feb 2021 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73210000 - Research consultancy services
- 79310000 - Market research services
- 79315000 - Social research services

## Release History

- 5 Jan 2021 at 17:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bcb2ab0b-5ae1-45a2-82b5-15c5fafc8799

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bcb2ab0b-5ae1-45a2-82b5-15c5fafc8799
  5th January 2021 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-Understanding-user-experience-in-digital-identity-use-cases/93K6557X26
  Please follow this link to view the notice.

## Provenance

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