---
title: "GB-London: Provision of Digital Analytics Support for IWM - Award Notice"
ocid: "ocds-b5fd17-7e771a50-6b7c-4e0a-9043-37fa22e97aa9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7e771a50-6b7c-4e0a-9043-37fa22e97aa9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7e771a50-6b7c-4e0a-9043-37fa22e97aa9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7e771a50-6b7c-4e0a-9043-37fa22e97aa9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "IMPERIAL WAR MUSEUMS"
published: "2023-11-10"
---

# GB-London: Provision of Digital Analytics Support for IWM - Award Notice

Buyer: IMPERIAL WAR MUSEUMS  
Current stage: Award  
OCID: ocds-b5fd17-7e771a50-6b7c-4e0a-9043-37fa22e97aa9

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## Summary

The Imperial War Museums have awarded a contract for the provision of Digital Analytics Support to Smartlytics Consultancy Limited. The contract, worth £105,000 GBP, is for a period of three years starting from October 16, 2023. The tender, titled "GB-London: Provision of Digital Analytics Support for IWM - Award Notice", falls under the services category and was published on October 4, 2023. The contract involves supporting GA4 for IWM's websites, producing reports, implementing Google Tag Manager, and providing various analytics support.

This tender presents an opportunity for companies specializing in analytical, scientific, mathematical, or forecasting software development services to showcase their expertise. Small or medium enterprises (SMEs) are considered suitable for this contract. Businesses in the digital analytics sector, especially those experienced in working with Google Analytics, Power BI, and data visualization tools, would be well-suited to compete for this opportunity and contribute to the Digital Transformation Team at the Imperial War Museums.

## Notice

Imperial War Museums are looking for a company to provide digital analytics support to the Digital Transformation Team. We are keen to make sure our work is data-informed, we want our colleagues to embrace analytics and insight when making business decisions. Currently, a lot of our customer data is in different repositories (more than one CRM, ticketing systems etc) and we recognise a need to consolidate it to get more valuable insight. Our in-house Digital Analyst is currently working on bringing the data together in Power BI for better reporting purposes, and we are also working with an agency to build a data warehouse for this customer and transactional data. Some support for this may be required. We use Google Analytics and have just moved to GA4. Some GA4 training has been undertaken, but there will be scope in this support to do further analytics training, e.g., for new staff. We are also working with another support agency to create a data lake for our financial data (to improve IWM's finance reporting). We use Power BI as a reporting tool. All of the agencies currently providing support to IWM will need to foster good working relationships and make sure solutions are compatible. This contract will cover the appointment of an experienced and professional company to undertake Digital Analytics Support. The contract is for three years. We anticipate that there will be up to 80 hours of work per quarter. This contract work includes, but is not limited to: *supporting GA4 for IWM's websites *helping produce reports for Senior managers/boards *Google Tag Manager implementation and support *support and auditing for website cookies (we would like to do an annual audit) *social media and paid ads analytics support *data visualisation using Power BI, Data Studio and Tableau *helping set metrics *collaborating with other agencies, where appropriate *supporting the learning of the Digital Analyst *occasional training for IWM staff Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/72c52523-b2ef-4afe-8bbf-7149b4effe5b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Nov 2023 |
| Submission deadline | 3 Oct 2023 |
| Future notice date | Not specified |
| Award date | 3 Oct 2023 |
| Contract period | 15 Oct 2023 - 15 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £105,000 |
| Lots value | Not specified |
| Awards value | £105,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IMPERIAL WAR MUSEUMS |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMARTLYTICS CONSULTANCY |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48461000 - Analytical or scientific software package
- 72200000 - Software programming and consultancy services
- 72212460 - Analytical, scientific, mathematical or forecasting software development services

## Release History

- 10 Nov 2023 at 15:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/72c52523-b2ef-4afe-8bbf-7149b4effe5b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/72c52523-b2ef-4afe-8bbf-7149b4effe5b
  10th November 2023 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=822804691
  Please follow this link to view the notice.

## Provenance

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