---
title: "Celebrity Endorsement of Counterfeit Goods"
ocid: "ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2021-04-23"
---

# Celebrity Endorsement of Counterfeit Goods

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace.json)

## Summary

The procurement process titled "Celebrity Endorsement of Counterfeit Goods" was conducted by the Intellectual Property Office, a significant buyer based in Newport, Wales. This project aims to explore the impact of celebrity endorsements on consumer behaviour regarding counterfeit items. The procurement method utilised was a direct approach, specifically a single tender action below the threshold, with a total contract value of £14,976. The contract period is set from 15th February 2021 to 30th September 2021, and the tender process concluded on 12th February 2021.

This contract presents a unique opportunity for research organisations, particularly those specialising in consumer behaviour analysis or marketing studies. Businesses equipped to examine the nuances of celebrity influence on purchasing decisions will find this project aligns well with their expertise. With the backing of the Intellectual Property Office, firms in the research services industry can leverage this engagement to further enhance their portfolio and reputation within a niche market.

## Notice

This proposal sets out an outline for the delivery of a project to develop an understanding of the scale of celebrity endorsements and ascertain the effect this has on consumer attitudes and purchasing decisions regarding counterfeit goods.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bf5fbed9-c1b6-4a51-b556-7fcc75a72bd7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2021 |
| Submission deadline | 12 Feb 2021 |
| Future notice date | Not specified |
| Award date | 12 Feb 2021 |
| Contract period | 15 Feb 2021 - 30 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £14,976 |
| Lots value | Not specified |
| Awards value | £14,976 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Additional buyers | ATAMIS LTD |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNIVERSITY OF PORTSMOUTH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 23 Apr 2021 at 11:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bf5fbed9-c1b6-4a51-b556-7fcc75a72bd7
- 14 Apr 2021 at 12:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2ee46830-5a6b-40c8-a570-066caaeb0743

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bf5fbed9-c1b6-4a51-b556-7fcc75a72bd7
  23rd April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/2ee46830-5a6b-40c8-a570-066caaeb0743
  14th April 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7f8c0eee-f62f-4093-81f3-25725d549ace.json.