--- title: "Oxford to Cambridge Pan-Regional Partnership-Branding and Identity" ocid: "ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe.json" source: "Contracts Finder" current_stage: "Award" buyer: "CHERWELL DISTRICT COUNCIL" published: "2024-04-05" --- # Oxford to Cambridge Pan-Regional Partnership-Branding and Identity Buyer: CHERWELL DISTRICT COUNCIL Current stage: Award OCID: ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe.json) ## Summary The Cherwell District Council has awarded a contract for the project titled "Oxford to Cambridge Pan-Regional Partnership-Branding and Identity" to Thinking Place Ltd. The contract, valued at £96,375 GBP, was awarded on 31st January 2024. The procurement process was carried out through an open procedure, with the tender period ending on 15th January 2024. The contract period is from 1st February 2024 to 30th June 2024. This project falls under the business services category, specifically in the areas of law, marketing, consulting, recruitment, printing, and security. The project location is in the South East region of the United Kingdom. This contract presents an opportunity for businesses, especially those involved in advertising, marketing, and related services, to engage with the Oxford to Cambridge Pan-Regional Partnership project. Small and medium-sized enterprises (SMEs) are well-suited to compete for this opportunity. Thinking Place Ltd, as the awarded supplier, will be responsible for developing the brand narrative and visual brand identity for the region as outlined in the project description. Interested businesses should align their capabilities with the project requirements to enhance their chances of participating in similar public procurement processes in the future. ## Notice Phase one: brand narrative development * Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. * Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. * Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. * Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e.g.focus groups, interviews etc. * Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach. * Creation of the Oxford to Cambridge regional brand narrative (as a c1500 word document) aimed at stakeholders. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development (Phase 1), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group. * Production of a visual language and visual identity to convey the narrative including any place-led photography required (with the provider taking responsibility for any logistics) to convey the narrative and highlight the assets of the region. * Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ed650931-874d-4c48-b03d-c2acbfcc70de | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 5 Apr 2024 | | Submission deadline | 15 Jan 2024 | | Future notice date | Not specified | | Award date | 31 Jan 2024 | | Contract period | 1 Feb 2024 - 30 Jun 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £96,375 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CHERWELL DISTRICT COUNCIL | | Locality | BANBURY | | Post town | Oxford | | Postcode | OX15 4AA | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ14 Oxfordshire CC | | Local authority | Cherwell | | Electoral ward | Adderbury, Bloxham and Bodicote | | Westminster constituency | Banbury | | Delivery location | TLJ South East (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | THINKING PLACE | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 5 Apr 2024 at 07:40 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ed650931-874d-4c48-b03d-c2acbfcc70de ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ed650931-874d-4c48-b03d-c2acbfcc70de 5th April 2024 - Awarded contract notice on Contracts Finder - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=76117&B=CHERWELL Additional data - https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/146564 User / Company ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe.json.