---
title: "2023-646 Social Media requirements"
ocid: "ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "AHDB"
published: "2023-11-30"
---

# 2023-646 Social Media requirements

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82

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## Summary

AHDB is looking for a supplier/agency to provide social media services for its consumer-facing activities. The procurement process, titled "2023-646 Social Media requirements," falls under the advertising services category. The closing date for this opportunity is noon on the 22nd of January 2024, with top agencies required to present on the 19th of February 2024. The contract period starts on the 1st of April 2024 and extends until the 31st of March 2030. The procurement method is an open procedure above the threshold, offering potential business growth opportunities in the services industry in the West Midlands, UK.

This tender by AHDB presents an opportunity for small and medium-sized enterprises (SMEs) to showcase their creativity in social media marketing. Suitable businesses should have expertise in advertising services and be prepared to meet the tender deadline. The contract value is substantial, with a budget ranging from £100,000 to £5,000,000 GBP. Businesses with a track record in delivering innovative social media campaigns are well-suited to compete for this tender, which aims to enhance AHDB's online presence and engagement with consumers.

## Notice

AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract. The closing date for this opportunity is NOON on the 22nd January 2024. The top 2-3 agencies will be required to present on the 19th February 2024 where an additional 20% overall is available to score and will be added to their stage one Technical scores. Initial contract is for 1 year with the option to extend by 1+1+1+1+1 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/67b99cf4-4791-41e7-b3df-ab2a6dd655f8 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Nov 2023 |
| Submission deadline | 22 Jan 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2024 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 30 Nov 2023 at 12:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/67b99cf4-4791-41e7-b3df-ab2a6dd655f8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/67b99cf4-4791-41e7-b3df-ab2a6dd655f8
  30th November 2023 - Opportunity notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82.json.