---
title: "SE1208 - PR and Communications Agency"
ocid: "ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SPORT ENGLAND"
published: "2026-03-20"
---

# SE1208 - PR and Communications Agency

Buyer: SPORT ENGLAND  
Current stage: Award  
OCID: ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418.json)

## Summary

Sport England has completed the procurement process for a PR and communications agency to support their behaviour change campaigns, specifically the "This Girl Can" campaign, aimed at encouraging women to be more active. The tender, titled "SE1208 - PR and Communications Agency," falls under the marketing management consultancy services category (CPV code: 79413000) and covers a wide operational delivery network from the British Overseas Territories to the United Kingdom. The awarded contract commenced on 6 March 2026 and will run through 31 March 2028, with an initial period of 24 months and a possibility of a 12-month extension. The procurement method used was selective, specifically a call-off from a framework agreement, and the contract was awarded to the SME, 23Red, for a value of £400,000.

This tender represents a significant opportunity for businesses specialising in PR and communications, particularly those with expertise in generating non-paid media campaigns and influencer management. Companies that can drive positive media coverage without heavy reliance on paid media or celebrity endorsements will find this contract appealing. Furthermore, the opportunity is suitable for small and medium-sized enterprises (SMEs) due to the emphasis on flexible working to maximise campaign value. The contract offers considerable scope for business growth for 23Red and potentially similar agencies, presenting a platform for effective engagement with a wide-ranging audience and contributing to public health initiatives through innovative communications strategies.

## Notice

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving. Sport England is seeking through this tendering process to award a contract to provide these (Services) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months. The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can. This includes identifying opportunities to generate media coverage, creating materials, briefing and events and securing media interest with key journalists, publications and programmes. There will be a mix of day-to-day press office support as well as larger campaign spikes (anticipated up to three a year) and the supplier will be expected to work flexibly throughout the contract to deliver maximum value. The supplier should be able to work across all channels and media to create campaigns that don't rely on paid media or celebrities to reach their audiences and deliver results; although we may also ask you to work with or manage a team of influencers, talent, experts or celebrities to support the campaign

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d5457de2-0942-4d2b-8679-7b633d0c27f6 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Mar 2026 |
| Submission deadline | 5 Dec 2025 |
| Future notice date | Not specified |
| Award date | 6 Mar 2026 |
| Contract period | 6 Mar 2026 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | Not specified |
| Awards value | £400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SPORT ENGLAND |
| Locality | LOUGHBOROUGH |
| Post town | Leicester |
| Postcode | LE11 3QF |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF22 Leicestershire CC and Rutland |
| Local authority | Charnwood |
| Electoral ward | Loughborough Ashby |
| Westminster constituency | Loughborough |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23RED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 20 Mar 2026 at 10:47 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d5457de2-0942-4d2b-8679-7b633d0c27f6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d5457de2-0942-4d2b-8679-7b633d0c27f6
  20th March 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418.json.