---
title: "GB-London: Influencer Collective Agency"
ocid: "ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2018-02-28"
---

# GB-London: Influencer Collective Agency

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e

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## Summary

The British Tourist Authority is currently seeking an Influencer Collective Agency to enhance its marketing efforts through social media and content creation. This tender, classified under advertising services, is situated in London, with an estimated value between £50,000 and £100,000. The procurement process follows an open procedure, and submissions are due by 14 March 2018, with the contract expected to commence on 2 April 2018 and last for one year until 2 April 2019.

This tender presents a significant opportunity for businesses specialising in influencer marketing, content creation, and social media management. Companies with strong relationships with content creators across platforms such as YouTube, Instagram, and Facebook will be particularly well-suited to compete. By participating in this tender, businesses can expand their portfolios and client bases by contributing to the promotion of British tourism on both domestic and international stages.

## Notice

For several years, influencers have been a key part of the way VisitBritain and VisitEngland (BTA) build awareness of Britain/England with their target audience. With a greater understanding than ever of the needs and wants of our international and domestic audiences, we will be continuing to work with influencers to come up with innovative and authentic ways to ensure that our messages are reaching our audiences. We work with influencers in several ways - in our rolling visiting media plan, on a campaign basis and on an ambassador basis. To support our in-house teams with the delivery of some of this work, we require a roster of no less than three influencer agencies or influencer collectives who have the skills, knowledge and established relationships with influencers in our key markets. The agency must have established relationships with influencers who are skilled content creators - video, photography and written form as well as having good reach on social channel - the focus channels for VB/VE are: YouTube, Facebook, Instagram, Weibo, WeChat and Twitter.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c4e4a5c3-f4d7-42bb-840b-4602fd158605 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2018 |
| Submission deadline | 14 Mar 2018 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Apr 2018 - 2 Apr 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0ET |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 28 Feb 2018 at 14:24 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/c4e4a5c3-f4d7-42bb-840b-4602fd158605

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c4e4a5c3-f4d7-42bb-840b-4602fd158605
  28th February 2018 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-Influencer-Collective-Agency/EB45F6JX9R
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-801aa2df-91e2-4bcc-9f98-bb9757d3c64e.json.