---
title: "PH Live Longer Better falls prevention DAX marketing campaign"
ocid: "ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2025-01-15"
---

# PH Live Longer Better falls prevention DAX marketing campaign

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373.json)

## Summary

Hampshire County Council has completed the procurement process for the "PH Live Longer Better falls prevention DAX marketing campaign." This project, within the advertising and marketing services industry category, involves a 30-second radio advertisement playing on DAX digital radio for six weeks, targeting adults aged 45+ in Hampshire (excluding Portsmouth, Southampton, and the Isle of Wight). The tender was awarded to Bauer Consumer Media Limited through a selective procurement method, which was a call-off from a framework agreement. The procurement process reached the award stage, with key dates including the award date of 7 January 2025 and the contract period from 15 January 2025 to 13 April 2025.

This tender offers significant opportunities for businesses specialising in digital marketing, media production, and targeted advertising campaigns. Small and medium-sized enterprises (SMEs) are particularly well-suited to compete, given the nature of the selective procurement method and the suitability criteria. Businesses with expertise in digital audio advertisement production and a solid understanding of the target demographic in Hampshire could leverage this opportunity to enhance their service portfolio and client base. The detailed delivery and licensing requirements included in the tender also provide a clear scope for businesses to showcase their full-service solutions.

## Notice

Marketing activity to support a Live Longer Better fall's prevention campaign. 30 second radio ad playing on DAX digital radio for 6 weeks, airing across Bauer Media's digital audio platforms. 250,000 impressions. All production costs and required licences included. Ad targeted at adults in Hampshire aged 45+ years (excluding Portsmouth, Southampton and the Isle of Wight).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9bf07c3f-9c59-49dd-9efb-8240e74e2392 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2025 |
| Submission deadline | 7 Jan 2025 |
| Future notice date | Not specified |
| Award date | 7 Jan 2025 |
| Contract period | 15 Jan 2025 - 13 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,237 |
| Lots value | Not specified |
| Awards value | £4,237 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAUER CONSUMER MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 15 Jan 2025 at 13:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9bf07c3f-9c59-49dd-9efb-8240e74e2392

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9bf07c3f-9c59-49dd-9efb-8240e74e2392
  15th January 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-801cd034-a6cc-4e25-874e-b0884ac19373.json.