---
title: "CCRC - Behavioural Study to develop and focus service adjustments and social marketing approach from a specific sector"
ocid: "ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CRIMINAL CASES REVIEW COMMISSION"
published: "2023-02-15"
---

# CCRC - Behavioural Study to develop and focus service adjustments and social marketing approach from a specific sector

Buyer: CRIMINAL CASES REVIEW COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f

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## Summary

The Criminal Cases Review Commission (CCRC) has awarded a contract for a behavioral study to develop service adjustments and a social marketing approach aimed at individuals who have been through the Criminal Justice System at Magistrates Court level. The study aims to identify barriers, motivators, and effective engagement strategies for the target audience. The procurement method used was a limited competitive quotation process. The total budget allocated for this commission is £50,000, with a maximum score based on the methodology, deliverables, and value criteria. The successful bidder was The Behavioural Change Company Ltd. The contract period is from 13th February to 31st March 2023.

This tender by the CCRC presents an opportunity for market research businesses to engage with a sensitive and socially significant study. Small and medium-sized enterprises (SMEs) and voluntary, community, or social enterprise (VCSE) organizations are well-suited to compete for this contract. The research will require innovative recruitment and engagement strategies to reach the target audience effectively. This tender’s focus on understanding and engaging with specific societal groups offers businesses an opportunity to showcase their expertise in behavioural analysis and social marketing. The closing date for tenders was 8th February 2023, with the expectation of completing the work by the end of March 2023.

## Notice

The CCRC is looking to engage a market research partner for a short term engagement looking at how best to engage individuals who have been been through the Criminal Justice System at Magistrates Court level, and may have been a victim of a miscarriage of justice. The objective of the research is: * To understand the key barriers and motivators that are impacting on the target audiences applying to the CCRC. * Identify which behavioural levers are the most effective at engaging with the target audiences. * To identify trusted agents in this area and how the CCRC could potentially utilise the communication and engagement channels of these stakeholders effectively. * To identify campaign/engagement approaches that utilise trusted voices, social and traditional media channels, messages, images and tone of voice that resonate with the various target audiences. * To review whether the current information for applicants is effective in guiding potential applicants from the target audience. The research methodology and expected outputs As we expect the target audiences to be difficult to recruit and interview, we anticipate the use of a mix-methods form of research. We also expect that, because of the sensitivity of the topics under discussion, focus groups will not be used for this commission. The bidder should look for innovative ways to recruit and engage with target audiences. The bidder will be expected to provide details on how they will achieve the following work items: * A direct recruitment strategy to recruit people from the target audience. * A recruitment strategy that covers how they will engage with potential partners and stakeholders to make contact with the target audiences. * Topic guides will need to be produced and agreed with the CCRC for the primary research. * A communication and engagement strategy that clearly demonstrates how the CCRC can engage with the key target audiences including some examples of potential engagement materials. * To review the current application information in light of the findings of the research and make proposals that would maximise the effectiveness of applicant information for the target population. Timescales and planning Tenders need to be returned by 5.00pm Wednesday 8th February, successful bidders will be notified by Friday 10th February. The CCRC expects the work to be carried out before end of March 2023, with primary research taking place over the first month and analysis, feedback and production of materials taking place over the final 2 weeks . The bidder should produce a detailed plan of how the work will be managed over this period, including a risk assessment and mitigation strategy. Budget A maximum budget of PS50,000 (inclusive of VAT) has been allocated for this commission. Tenders will be scored against three criteria: * Methodology - 40% * Deliverables - 40% * Value - 20%

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dd83e104-26cb-4c32-928e-b4581305c328 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Works |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Feb 2023 |
| Submission deadline | 8 Feb 2023 |
| Future notice date | Not specified |
| Award date | 15 Feb 2023 |
| Contract period | 15 Feb 2023 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CRIMINAL CASES REVIEW COMMISSION |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4BH |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England), TLL Wales, TLN Northern Ireland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE BEHAVIOURAL CHANGE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 15 Feb 2023 at 13:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/dd83e104-26cb-4c32-928e-b4581305c328
- 26 Jan 2023 at 13:06 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/af71e9c6-4c1b-4f00-87de-c860450e6c8e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dd83e104-26cb-4c32-928e-b4581305c328
  15th February 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/af71e9c6-4c1b-4f00-87de-c860450e6c8e
  26th January 2023 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/886afe0d-df9c-405d-8d87-2414bed0811d

## Notice URLs

- http://www.ccrc.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f.json.