---
title: "Breastfeeding Social Marketing Project"
ocid: "ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GLOUCESTERSHIRE COUNTY COUNCIL"
published: "2019-10-14"
---

# Breastfeeding Social Marketing Project

Buyer: GLOUCESTERSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213

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## Summary

Gloucestershire County Council has completed a procurement process for the "Breastfeeding Social Marketing Project" aimed at improving breastfeeding rates in Gloucester City. The project, classified under social research services, involves multiple phases including insight work, social marketing interventions, evaluation, and dissemination. The contract, valued at £50,000, was awarded to ICE Creates and commenced on 14th October 2019, running until 14th October 2020. The procurement method used was an open procedure, with the final tender period closing on 14th April 2019.

This tender represents a valuable opportunity for businesses involved in social research and marketing services, particularly those with experience in health-related campaigns. Companies that can demonstrate a capacity for community engagement, innovative marketing strategies, and effective evaluation techniques would be well-positioned to participate in similar future tenders. The focus on increasing breastfeeding rates, especially in areas with significant social challenges, highlights the importance of impactful, data-driven approaches in public health initiatives.

## Notice

The breastfeeding social marketing project will aim to achieve a positive change in young women's beliefs, perceptions and attitudes towards breastfeeding within Gloucester City leading to an increase in breastfeeding rates (initiation and continuation at 6 - 8 weeks after birth). The Provider shall ensure the project comprises the four phases and meet the following objectives. 1. Breastfeeding insight work * To collect insight from the target audience and relevant workforce * To develop knowledge and understanding of the local enablers of and barriers to breastfeeding in Gloucester City 2. Social Marketing Pilot * Co - produce a range of social marketing interventions with the target audience which build on the insight from Phase 1. * Implement and pilot for 6 months a range of social marketing interventions with the aim to increase breastfeeding (initiation and continuation) rates among target audience with a focus on areas of greatest deprivation and lowest prevalence. 3. Evaluation * Evaluate the impact and effectiveness of the social marketing interventions * Establish an action plan for a countywide approach for the promotion of breastfeeding for all 4. Dissemination * Produce a final report for dissemination and share findings with stakeholders.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d01a1bf9-4df4-4c41-a561-9e356ef1a5e7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Oct 2019 |
| Submission deadline | 14 Apr 2019 |
| Future notice date | Not specified |
| Award date | 1 Sep 2019 |
| Contract period | 13 Oct 2019 - 14 Oct 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GLOUCESTERSHIRE COUNTY COUNCIL |
| Locality | GLOUCESTER |
| Post town | Gloucester |
| Postcode | GL1 2TG |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK73 Gloucestershire CC |
| Local authority | Gloucester |
| Electoral ward | Westgate |
| Westminster constituency | Gloucester |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICE CREATES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 14 Oct 2019 at 12:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d01a1bf9-4df4-4c41-a561-9e356ef1a5e7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d01a1bf9-4df4-4c41-a561-9e356ef1a5e7
  14th October 2019 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.gloucestershire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8133d6a4-6730-41fd-af05-0e6989518213.json.