---
title: "Destination Advertising Campaigns 2019"
ocid: "ocds-b5fd17-8145b7b3-d083-4785-9608-29e4e52c55fd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8145b7b3-d083-4785-9608-29e4e52c55fd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8145b7b3-d083-4785-9608-29e4e52c55fd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8145b7b3-d083-4785-9608-29e4e52c55fd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SEFTON COUNCIL"
published: "2019-06-06"
---

# Destination Advertising Campaigns 2019

Buyer: SEFTON COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-8145b7b3-d083-4785-9608-29e4e52c55fd

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## Summary

Sefton Council is seeking to award a contract titled "Destination Advertising Campaigns 2019" aimed at promoting Southport and Sefton as a leisure destination. The procurement, classified under advertising and marketing services, is currently in the Award stage, having been published on 21st May 2019, with a contract value of £75,000. The campaign is scheduled to run from 11th June 2019 to 30th November 2019. Interested bidders would have needed to submit their proposals by 24th May 2019. This open tender process was initiated to engage an agency that will work closely with Sefton's tourism team and align with the rebranding of Southport initiated in 2016.

This contracting opportunity presents significant growth potential for agencies specialising in advertising and marketing services, particularly those experienced in leisure and tourism promotion. Small and medium-sized enterprises (SMEs) may find this tender particularly relevant, given the emphasis on localised branding strategies and close collaboration with the council's tourism team. Successful bidders can expect to contribute to a series of impactful campaigns that aim to enhance the visibility and attractiveness of Southport and Sefton as key leisure destinations.

## Notice

Sefton Tourism and Marketing Southport are looking to engage an agency to plan and manage a series of campaigns to promote Southport and Sefton as a leisure destination. The town underwent a rebranding exercise during the summer / autumn of 2016. Extensive research, including input from existing and potential customers, resulted in the 'Southport - Different every Time' brand. This campaign needs to reflect this refreshing of the destination brand in terms of media, tone of voice and audience. The successful agency will be required to work closely with Sefton's tourism team. They will also need to provide 'end of campaign' reports for each of the seasonal campaigns, these to provide a complete overview of activity and achievements to fully inform the Marketing Southport Board. As well as this brief there are two additional documents which should provide the information required to plan the campaigns, media to be used and creative;

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/52b2e717-3be0-43db-95cd-cadbdf3ac56f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jun 2019 |
| Submission deadline | 24 May 2019 |
| Future notice date | Not specified |
| Award date | 5 Jun 2019 |
| Contract period | 10 Jun 2019 - 30 Nov 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £75,000 |
| Lots value | Not specified |
| Awards value | £75,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SEFTON COUNCIL |
| Locality | BOOTLE |
| Post town | Liverpool |
| Postcode | L20 3NJ |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD73 Sefton |
| Local authority | Sefton |
| Electoral ward | Derby |
| Westminster constituency | Bootle |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIV'ID(A |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 6 Jun 2019 at 09:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/52b2e717-3be0-43db-95cd-cadbdf3ac56f
- 21 May 2019 at 10:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/af2a4b56-7aef-4e34-9884-c661e5889cce

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/52b2e717-3be0-43db-95cd-cadbdf3ac56f
  6th June 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/af2a4b56-7aef-4e34-9884-c661e5889cce
  21st May 2019 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=5f496b62-ad7b-e911-80f7-005056b64545
  Advert

## Notice URLs

- http://www.sefton.gov.uk/

## Provenance

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