---
title: "Tate Galleries - Membership Segmentation Research"
ocid: "ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE BOARD OF TRUSTEES OF THE TATE GALLERY"
published: "2023-03-14"
---

# Tate Galleries - Membership Segmentation Research

Buyer: THE BOARD OF TRUSTEES OF THE TATE GALLERY  
Current stage: Tender  
OCID: ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1

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## Summary

The Tate Galleries are seeking research services for a membership segmentation project. This initiative aims to provide valuable insights to grow audience numbers, diversify income, and increase gallery visitor diversity. The procurement method is an open procedure, with a contract value of £100,000. The tender deadline is 21st March 2023, and the contract period is from 1st April 2023 to 31st March 2024. The procurement opportunity is located in London, United Kingdom, and falls under the services category.

This tender presents an opportunity for businesses in the research services sector to engage with the Tate Galleries and contribute to their audience growth strategies. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise organisations (VCSEs) are particularly encouraged to participate. Companies with expertise in market research and audience segmentation would be well-suited to compete for this contract, enabling them to showcase their capabilities in supporting cultural institutions' strategic development.

## Notice

Tate requires a segmentation exercise of members, which can provide good insight and actionability for existing audiences, but provides insight and actionability for reaching further audiences. The segmentation must allow us to grow audience numbers, diversify and income by providing insight to be able to devise detailed programme, media, partnership and other departmental strategies to sustainably nurture existing audiences and to increase the diversity of our gallery visitors. We require a segmentation which provides insightful understanding of how different audiences experience art, art galleries and our galleries, both triggers and barriers - which also allows us to specifically and effectively target and grow certain desirable demographics. The segmentation must be workable by site and should provide a unified framework and easy to use language for use and uptake across all four Tate sites and all Tate departments.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a56d1ab6-7943-41e0-8953-c51e222ea56b |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Mar 2023 |
| Submission deadline | 21 Mar 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Mar 2023 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BOARD OF TRUSTEES OF THE TATE GALLERY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4RG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Vincent Square |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 14 Mar 2023 at 08:55 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a56d1ab6-7943-41e0-8953-c51e222ea56b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a56d1ab6-7943-41e0-8953-c51e222ea56b
  14th March 2023 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-London:-Research-services./XYU934B4M8
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1.json.