---
title: "cEMV Project Consultancy Support"
ocid: "ocds-b5fd17-820bc920-460b-4cc3-9cc6-75b7042cdce9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-820bc920-460b-4cc3-9cc6-75b7042cdce9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-820bc920-460b-4cc3-9cc6-75b7042cdce9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-820bc920-460b-4cc3-9cc6-75b7042cdce9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2025-02-25"
---

# cEMV Project Consultancy Support

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-820bc920-460b-4cc3-9cc6-75b7042cdce9

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## Summary

The West Midlands Combined Authority, through Transport for West Midlands, has awarded a contract for consultancy support for the cEMV Project aimed at implementing a contactless ticketing system for public transport users across England. The consultancy services, provided by PA Consulting Services Ltd, fall under the industry category of Business and Management Consultancy (CPV: 79400000) and will be delivered in the West Midlands region. The procurement process, which is in the award stage, involves a call-off from a framework agreement with a contract period from 19th August 2024 to 18th August 2025. The total value of the contract is £250,000 GBP.

This tender provides significant opportunities for business growth, especially for firms specialising in consultancy services within the transport sector. The project requires technical, commercial, and financial expertise to support the development of a Full Business Case, Commercial Strategy, and Financing Papers. Businesses with experience in public transport systems, particularly those capable of multi-operator and multi-modal capping projects, would be well-suited to compete. SMEs are encouraged to participate, given the suitability criteria which support small and medium enterprises.

## Notice

The West Midlands Combined Authority (WMCA) through Transport for West Midlands ('TfWM'), and in partnership with Project Coral (a Bus operators' group), are aiming to progress and introduce a contactless ticketing system for public transport users on Bus and Tram across England. Project Coral was formed in 2019 and is a collaborative private sector led Steering Board comprising of FirstGroup PLC, Arriva UK Bus Ltd, Stagecoach Services Ltd, The Go-Ahead Group Ltd, National Express Ltd and Rotala PLC. Originally and up until 2020, both TfWM and Project Coral had been independently working on developing a Specification to meet the requirements discussed above. The Department for Transport (DfT) put both parties together in 2021 and since then they have worked collaboratively to develop a cEMV technical Specification. Both original Specifications were amalgamated into one version in 2021 by PA Consulting, a professional consultancy services firm. PA Consulting were chosen due to the previous work they helped deliver for TfWM, including the development of an Outline Business Case (OBC) for Swift pay-as-you-go capping using INIT in 2018, and a report on "Contactless Ticketing and Best Value Capping" in 2019. Since 2021 and following PA's role in drafting an amalgamated Specification, PA has continued to support TfWM and Coral Project team with further workstreams that have naturally derived from this initial work related to multi-operator/ multi-model capping project. These workstreams include undertaking commercial modelling analysis, delivering a supplier engagement session, testing key Technical (Quality) questions that will be assessed during the main cEMV tender and hosting a risk workshop. The project has now reached a critical stage where further support from PA Consulting is required prior to and during tender publication. This support is essential towards informing the Procurement Strategy, making necessary final amendments to the technical Specification, as well as the Commercial elements associated with the main tender opportunity. The Project Team is unanimous in their belief that PA with their IPR and involvement in Spec development is best equipped to deliver the necessary support and ensure the project can proceed. The required support and upcoming workstreams includes developing a Full Business Case, Commercial Strategy and Financing Papers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e0c17988-1a86-4452-a6d3-354cb0aeca52 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Feb 2025 |
| Submission deadline | 18 Aug 2024 |
| Future notice date | Not specified |
| Award date | 29 Jan 2025 |
| Contract period | 18 Aug 2024 - 18 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PA CONSULTING SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79400000 - Business and management consultancy and related services

## Release History

- 25 Feb 2025 at 11:36 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e0c17988-1a86-4452-a6d3-354cb0aeca52

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e0c17988-1a86-4452-a6d3-354cb0aeca52
  25th February 2025 - Awarded contract notice on Contracts Finder

## Provenance

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