---
title: "Autumn Open Day Campaign Media Buy"
ocid: "ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SALFORD(THE)"
published: "2026-06-03"
---

# Autumn Open Day Campaign Media Buy

Buyer: UNIVERSITY OF SALFORD(THE)  
Current stage: Award  
OCID: ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd)  
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## Summary

The University of Salford has successfully completed a procurement process under the CPV category 79342000 for marketing services, titled "Autumn Open Day Campaign Media Buy". This tender involved the planning and execution of an integrated media campaign to enhance recruitment for its Autumn/Winter Open Day events. The contract, valued at £246,188.43, was awarded on 26 May 2026 to SMRS, a large-scale firm located in Manchester. The procurement used a selective method through a call-off from a framework agreement, and the contract period spans from 1 September 2026 to 1 January 2027. This award marks the transition from the tender to the award stage, with the tender process having concluded on 15 May 2026.

This procurement offers substantial business opportunities, particularly for media agencies specialising in strategic campaign planning and execution within the higher education sector. Companies adept in media buying and possessing a strong understanding of brand positioning and student recruitment dynamics stand a great chance of excelling in similar tenders. Small and Medium-sized Enterprises (SMEs) also have the potential to compete effectively, given the suitability for such entities as highlighted in the procurement details. The nature of this tender underscores the growing need for services that can enhance brand awareness and drive engagement, presenting a robust avenue for business growth in marketing services.

## Notice

The University of Salford is seeking proposals from media agencies to plan, deliver, and optimise a high-impact, integrated media campaign to support its Autumn/Winter Open Day recruitment activity for 2026. This campaign represents the University's first major recruitment push of the academic year and plays a critical role in influencing prospective undergraduate students at an early stage in their decision-making journey. In an increasingly competitive higher education landscape, the University aims to strengthen its brand presence, enhance consideration, and drive attendance at Open Days. The campaign will promote three Open Day events taking place on: * 10 October 2026 * 7 November 2026 * 12 December 2026 Activity must be strategically phased to build awareness and engagement ahead of each event, while maintaining momentum across the full campaign period. Objectives The appointed agency will be required to deliver a campaign that: * Drives qualified traffic to the University website and Open Day booking pages * Increases bookings and attendance at all three Open Days * Builds brand awareness and positive perception of the University of Salford and its student experience * Positions Salford as an attractive place to live and study * Demonstrates measurable return on investment (ROI) through clear performance

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/46d22e39-17b5-412c-8ebe-6c59ba02dd15 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Jun 2026 |
| Submission deadline | 15 May 2026 |
| Future notice date | Not specified |
| Award date | 25 May 2026 |
| Contract period | 31 Aug 2026 - 1 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £246,188 |
| Lots value | Not specified |
| Awards value | £246,188 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SALFORD(THE) |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M5 4WT |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Ordsall |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMRS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 3 Jun 2026 at 14:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/46d22e39-17b5-412c-8ebe-6c59ba02dd15

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/46d22e39-17b5-412c-8ebe-6c59ba02dd15
  3rd June 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8237a030-f636-437c-a3d3-4b8220d1aafd.json.