---
title: "Social Mobility Commission - Perceptions of Social Mobility Research"
ocid: "ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SOCIAL MOBILITY COMMISSION"
published: "2025-01-22"
---

# Social Mobility Commission - Perceptions of Social Mobility Research

Buyer: SOCIAL MOBILITY COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb

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## Summary

The Social Mobility Commission (SMC) has awarded a contract titled "Social Mobility Commission - Perceptions of Social Mobility Research" to Ipsos MORI UK Limited. The contract focuses on conducting primary polling on public attitudes towards social mobility in the UK, covering key areas like education, employment, and housing. The relevant industry category is Social research services (CPV: 79315000). Located in London, England, the contract period starts on 25th November 2024 and ends on 25th November 2025, with deliverables including questionnaire design, fieldwork, and comprehensive data tables. The procurement process was completed via an open procedure with bids submitted by 25th October 2024.

This tender presents significant opportunities for businesses specialising in social research services, particularly those experienced in polling and data analysis among varied demographics. Small and medium-sized enterprises (SMEs) as well as voluntary, community, and social enterprises (VCSEs) may find this project advantageous for business growth. The work aims to enhance the SMC's evidence base, offering meaningful insights into public perceptions of social mobility, which could lead to further collaborative efforts on similar research projects in the future.

## Notice

The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament and is sponsored by the Cabinet Office. The SMC is interested in understanding more about how people perceive social mobility in the UK. We are seeking expert suppliers who can conduct primary polling on public attitudes towards social mobility, as well as how people in the UK perceive their own prospects in relation to that of their parents across key areas like education, employment and housing. The successful supplier will provide a range of deliverables, including assistance with questionnaire design, fieldwork, full data tables and quality assurance over final outputs. For the survey, we require a sample of at least 4,000 adults across the UK (aged 18 and above). We also require specific demographic data to be collected to allow for comparison between groups across each of the survey questions - these are sometimes referred to as 'crossbreaks'. The SMC wishes to continue building and improving on our evidence base. Our State of the Nation research provides a comprehensive evidence base on how the UK has 'performed' across different indicators of social mobility (ie, educational, occupational and housing mobility), as well as the underlying drivers of social mobility. We aim to supplement our evidence base, assessing the extent to which people's perceptions of social mobility, align with the findings from our State of the Nation research. We would also like to explore how the perceptions of social mobility might differ across different demographics, social classes and regions. We have worked with external suppliers on perceptions work previously, through our Social Mobility Barometer research. We would be interested to see if and how attitudes/perceptions of social mobility have changed over recent years. Like with previous iterations of this research, this analysis is designed mainly to be descriptive and informative. We do not expect this research to provide definitive causal conclusions, nor do we anticipate this research will be used to inform or shape policy directly. Ultimately, the Commission requires this research to provide a snapshot of the overarching sentiments towards social mobility in the UK in a clear and robust manner. Bidders must submit their Bids before 4pm Friday 25th October 2024. All Bids must be submitted to contact@socialmobilitycommission.gov.uk. Failure to return Bids by the time and due date or in the required format may disqualify Bidders from consideration.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/86ff9214-1f86-47fd-9d78-857eb3e6d86e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jan 2025 |
| Submission deadline | 25 Oct 2024 |
| Future notice date | Not specified |
| Award date | 25 Nov 2024 |
| Contract period | 25 Nov 2024 - 25 Nov 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £27,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL MOBILITY COMMISSION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2HQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 22 Jan 2025 at 13:22 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/86ff9214-1f86-47fd-9d78-857eb3e6d86e
- 23 Oct 2024 at 08:36 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/46c0dcef-d644-43a7-b9fb-a38f4adc6d40
- 15 Oct 2024 at 09:52 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/46c0dcef-d644-43a7-b9fb-a38f4adc6d40
- 4 Oct 2024 at 16:53 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/46c0dcef-d644-43a7-b9fb-a38f4adc6d40

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/86ff9214-1f86-47fd-9d78-857eb3e6d86e
  22nd January 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/46c0dcef-d644-43a7-b9fb-a38f4adc6d40
  23rd October 2024 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/19504e2f-5312-48d6-b012-599857a8a7bf
  INVITATION TO TENDER (ITT) for Perceptions of Social Mobility Research
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/78fcf20e-ca6d-4e19-9aa9-41fbe06ddf15
  Declarations to be completed as part of the bids
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/74f583e4-fa30-492f-959c-62f59e6a791a
  Clarifications questions as of 14/10/2024
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c89df985-5716-4b36-895f-442e33d42e76
  Clarifications questions as of 23/10/2024

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-82463bc9-26b5-4e6b-8a73-c5bec0b723fb.json.