---
title: "Market Demand Analysis"
ocid: "ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF SOUTHAMPTON"
published: "2021-09-30"
---

# Market Demand Analysis

Buyer: UNIVERSITY OF SOUTHAMPTON  
Current stage: Award  
OCID: ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d.json)

## Summary

The public procurement process involves the University of Southampton commissioning a contract for "Market Demand Analysis" within the market research services industry. This contracts aims to analyse recruitment performance and future market trends to enhance recruitment strategy. The contract, valued at £94,000, commenced on 19th July 2021 and will run until 18th July 2024. This tender reached its completion stage, with the award being published on 30th September 2021 after an active decision on 7th July 2021.

This tender presents opportunities for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), to engage in market analysis services, which are crucial for assessing performance against competitors. Companies specialising in market research, competitive analysis, and strategic planning would be well-suited to participate in such procurement processes, especially those looking to expand their portfolios within the educational sector.

## Notice

The University seeks to commission market and performance analysis to understand its current recruitment performance against competitors and the sector. This would support a better understanding of the size and shape of the market, the competitiveness of our offering at university and subject levels and any opportunities. This work should also capture future market trends that would allow us to forecast our recruitment numbers. This will help inform future portfolio development and recruitment strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f24d9d9e-f3cd-4390-9af9-c9f67b836409 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Closed - below threshold |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Sep 2021 |
| Submission deadline | 1 Jul 2021 |
| Future notice date | Not specified |
| Award date | 6 Jul 2021 |
| Contract period | 18 Jul 2021 - 18 Jul 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £94,000 |
| Lots value | Not specified |
| Awards value | £94,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SOUTHAMPTON |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO17 1BJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Portswood |
| Westminster constituency | Southampton Test |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DATA HE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 30 Sep 2021 at 12:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f24d9d9e-f3cd-4390-9af9-c9f67b836409

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f24d9d9e-f3cd-4390-9af9-c9f67b836409
  30th September 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.southampton.ac.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-825df629-b436-4ca9-92ce-60485df6592d.json.