--- title: "Transport for West Midlands Personas" ocid: "ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8.json" source: "Contracts Finder" current_stage: "Tender" buyer: "CONNECTED PLACES CATAPULT" published: "2020-08-26" --- # Transport for West Midlands Personas Buyer: CONNECTED PLACES CATAPULT Current stage: Tender OCID: ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8.json) ## Summary The procurement process is initiated by the Connected Places Catapult, focusing on the "Transport for West Midlands Personas" project. This tender, categorised under transport equipment and auxiliary products to transportation, is based in the United Kingdom. The tender period concludes on 15th September 2020, with a contract duration set to begin on 30th September 2020 and end on 31st January 2021. The total budget allocated for this project is £150,000, and it is considered a service main procurement category, enlisted under the "Other" procurement method. This opportunity presents significant potential for business growth, particularly for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that possess expertise in user research, product design, and transport solutions. Competitors in this tender should ideally have experience in developing user personas or similar projects, which can significantly enhance the understanding of user needs, ultimately aiming to improve the transport services for the West Midlands region. ## Notice TfWM is co-ordinating and overseeing a two-year pilot project, ADEPT SMART Places 'Live Lab', working with a number of delivery partners. CPC is contracted by TfWM (part of the West Midlands Combined Authority) to design and deliver an approach to create user personas building upon the completed segmentation. There is requirement to undertake research to develop user personas that will inform the design of new products and services for West Midlands citizens. This project builds on a previous collaboration between CPC and TfWM - the development of an All Traveller Segmentation which produced an eight-segment solution for all households in the West Midlands. The key outcome of the current piece of work will be the delivery of a detailed set of user personas that will further understanding of West Midlands citizens to make the transport network flow better whilst reducing the pain-points around travelling and maximising positive journey experiences. To access the documents please register at link below if not already registered and express an interest on this project : https://procontract.due-north.com/Register Additional information: To access the documents please register at link below if not already registered and express an interest on this project : https://procontract.due-north.com/Register ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/54cc2ef1-d47d-4e18-a66c-1cac47da7a92 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 26 Aug 2020 | | Submission deadline | 15 Sep 2020 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 29 Sep 2020 - 31 Jan 2021 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £150,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CONNECTED PLACES CATAPULT | | Locality | MILTON KEYNES | | Post town | Milton Keynes | | Postcode | MK9 1BP | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ12 Milton Keynes | | Local authority | Milton Keynes | | Electoral ward | Central Milton Keynes | | Westminster constituency | Milton Keynes Central | | Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) | ## CPV Codes ### Divisions - 33 - Medical equipments, pharmaceuticals and personal care products - 34 - Transport equipment and auxiliary products to transportation ### Codes - 33952000 - Transport equipment and auxiliary products to transportation - 34000000 - Transport equipment and auxiliary products to transportation ## Release History - 26 Aug 2020 at 13:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/54cc2ef1-d47d-4e18-a66c-1cac47da7a92 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/54cc2ef1-d47d-4e18-a66c-1cac47da7a92 26th August 2020 - Opportunity notice on Contracts Finder ## Notice URLs - http://ts.catapult.org.uk - https://procontract.due-north.com/Register ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-82681a2f-6c00-4b19-97be-a74d510913c8.json.