---
title: "Customer Segmentation"
ocid: "ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF JUSTICE"
published: "2025-05-08"
---

# Customer Segmentation

Buyer: MINISTRY OF JUSTICE  
Current stage: Award  
OCID: ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e

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## Summary

The procurement process titled "Customer Segmentation" was carried out by the Office of the Public Guardian (OPG), an executive agency sponsored by the Ministry of Justice, for research services. This tender was aimed at conducting segmentation research to increase the adoption of Lasting Powers of Attorney (LPA) in England and Wales. The procurement falls under the services category with a specific classification of research services. The process was completed using a selective procurement method via a dynamic purchasing system. Key dates included the tender period ending on 9 January 2025, with the contract period running from 10 April 2025 to 30 July 2025. The project was awarded to Ipsos (Market Research) Ltd with a contract value of £84,267, and the work is to be delivered in the West Midlands, UK.

This tender provides significant opportunities for businesses involved in research services, particularly those specialising in customer analytics and market studies. Enterprises capable of leveraging data to uncover insights into customer behaviours and preferences, particularly small and medium-sized enterprises (SMEs), and voluntary, community, and social enterprises (VCSEs), can benefit from such contracts, promoting business growth and diversification. The focus on segmentation to enhance service outreach aligns with goals of expanding into public sector service markets. This engagement with OPG could present opportunities for businesses to further showcase their capabilities in delivering data-driven solutions to government clients.

## Notice

The Office of the Public Guardian (OPG) protects people in England and Wales who may not have the mental capacity to make certain decisions for themselves, such as about their health and finance. OPG is an executive agency, sponsored by the Ministry of Justice. It registers lasting powers of attorney (LPAs), enduring powers of attorney (EPAs), and supervises deputies appointed by the Court of Protection. The segmentation research aims to inform the OPG of methods of how to grow LPA adoption and facilitate discussions across OPG with regards to which prospective customer groups to ideally to reach and how best to reach them.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3d18e2b3-4be3-4fe0-a0bd-b5a0c1ae6d4f |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 May 2025 |
| Submission deadline | 9 Jan 2025 |
| Future notice date | Not specified |
| Award date | 9 Apr 2025 |
| Contract period | 9 Apr 2025 - 30 Jul 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £84,267 |
| Lots value | Not specified |
| Awards value | £84,267 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF JUSTICE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 9AJ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS (MARKET RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 8 May 2025 at 15:34 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3d18e2b3-4be3-4fe0-a0bd-b5a0c1ae6d4f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3d18e2b3-4be3-4fe0-a0bd-b5a0c1ae6d4f
  8th May 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-8289b49a-1ef0-4097-82c0-00977c38980e.json.