---
title: "(NU/1589-65) Chinese Social Media Management"
ocid: "ocds-b5fd17-831dbdbd-2182-478f-b79d-d0fbf15252f0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-831dbdbd-2182-478f-b79d-d0fbf15252f0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-831dbdbd-2182-478f-b79d-d0fbf15252f0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-831dbdbd-2182-478f-b79d-d0fbf15252f0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-25"
---

# (NU/1589-65) Chinese Social Media Management

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-831dbdbd-2182-478f-b79d-d0fbf15252f0

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## Summary

Newcastle University is conducting a procurement process for "Chinese Social Media Management" services, classified under business services, with a focus on marketing and consulting. The procurement stage is complete, and the contract was initiated on 25th July 2022, following a tender that ended on 10th June 2022. The total contract value is £74,000, with a minimum value of £14,000, and is set to run until 24th July 2024. The procurement method used is a selective process, specifically a restricted procedure.

This tender presents opportunities for businesses skilled in social media management, particularly those with experience in the Chinese market and higher education sectors. Companies that can demonstrate expertise in managing social media accounts on platforms such as Weibo, WeChat, and Douyin, as well as those proficient in paid media campaigns targeting prospective students, would be well-positioned to compete. The contract allows for significant involvement in creative campaign strategies, making it attractive for marketing agencies and consultants specialising in digital communications.

## Notice

We are looking for a supplier to cover two aspects of our Chinese Social Media Management activity, Organic social media management and paid media campaign support. The supplier is required to have the ability to provide the following services and experience: Organic social media management * Have detailed experience managing in country higher education focused social media accounts for the Chinese market * Day-to-day management of Newcastle University's existing Weibo, WeChat, Douyin and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings * Support the creation and maintenance of a Newcastle University presence on Xiaohongshu (Little Red Book) * Support live-streaming chats with staff/students and virtual open days, when required * Monthly content recommendations for our accounts based on wider market trends and competitor insights for: o Potential undergraduate students o Potential postgraduate students o Current students studying in the UK o Our Chinese alumni community * Attending monthly content planning meetings with internal teams * Translation and reformatting provided content to be suitable for chosen channels * Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, comment and engagement analysis, competitor analysis and benchmarking. As well as recommendations for improvements * Provide a named Account Manager 2.3.2 Paid media When paid campaign support is required for Chinese markets, the supplier will be required to provide the following services: * Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students * Provide detailed campaign attribution and KPI measurements for all media plans * Provide full campaign reporting and optimisation as part of all media plans * Provide support on creative optimisation and testing * Provide regular insight into industry best practice, trends and future placement opportunities * Provide translation services for content and landing pages * Provide a single Account Manager for all campaigns

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c16360bf-e5fa-417a-9943-9eebdd3b7a60 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jul 2022 |
| Submission deadline | 10 Jun 2022 |
| Future notice date | Not specified |
| Award date | 21 Jul 2022 |
| Contract period | 24 Jul 2022 - 24 Jul 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £74,000 |
| Lots value | Not specified |
| Awards value | £23,040 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TONG |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 25 Jul 2022 at 12:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c16360bf-e5fa-417a-9943-9eebdd3b7a60

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c16360bf-e5fa-417a-9943-9eebdd3b7a60
  25th July 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

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