---
title: "University of Derby Online Learning: Growth Initiative"
ocid: "ocds-b5fd17-83521ff4-3e79-44f4-8ebb-d5f907bf0dd0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-83521ff4-3e79-44f4-8ebb-d5f907bf0dd0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-83521ff4-3e79-44f4-8ebb-d5f907bf0dd0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-83521ff4-3e79-44f4-8ebb-d5f907bf0dd0.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "UNIVERSITY OF DERBY"
published: "2019-12-12"
---

# University of Derby Online Learning: Growth Initiative

Buyer: UNIVERSITY OF DERBY  
Current stage: Tender  
OCID: ocds-b5fd17-83521ff4-3e79-44f4-8ebb-d5f907bf0dd0

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## Summary

The University of Derby is seeking proposals for a project titled "University of Derby Online Learning: Growth Initiative." This procurement falls under the services category, specifically focused on direct marketing and business development consultancy. The procurement method is an open procedure, with the tender period concluding on 8 January 2020. The contract is expected to commence on 3 February 2020 and will last for two years, with an allocated budget of £30,000. The delivery address for submissions is located in Derby, England (postal code DE22 1GB).

This initiative presents significant opportunities for businesses specialising in marketing consultancy, particularly those that can offer innovative strategies to enhance student enrolment and revenue growth in the online education sector. Small and medium-sized enterprises (SMEs) with expertise in digital marketing and customer journey analytics would be well-suited to compete for this tender, as the University aims to gain a competitive advantage and identify any barriers to their growth.

## Notice

University of Derby Online (UDOL) is a leader in online education and has been established for almost two decades. Over 100 part-time courses are provided which are specifically designed for online study. https://www.derby.ac.uk/online https://www.derby.ac.uk/online/studying-online/about/ UDOL is on a growth trajectory and we have the ambition to accelerate this growth. We have sector leading KPI's around conversion through our sales pipeline but we don't have the modern tools to understand the journey our customers undertake to enrol with us.. So how do we know how to grow effectively and efficiently? We know our competitors are moving at pace to take advantage of the opportunity that online learning provides and we mustn't be left behind. The University of Derby are seeking help from a professional marketing organisation in identifying opportunities to increase student income, and to identify anything which may be limiting their growth.. Ultimately, the University wishes to accelerate the growth of UDOL and gain/retain competitive advantage.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/90172512-369b-467a-a206-5e62d01e8dd6 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Dec 2019 |
| Submission deadline | 8 Jan 2020 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 3 Feb 2020 - 2 Feb 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF DERBY |
| Locality | DERBY |
| Post town | Derby |
| Postcode | DE22 1GB |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF1 Derbyshire and Nottinghamshire |
| ITL 3 | TLF11 Derby |
| Local authority | Derby |
| Electoral ward | Allestree |
| Westminster constituency | Mid Derbyshire |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342100 - Direct marketing services
- 79411100 - Business development consultancy services
- 79413000 - Marketing management consultancy services

## Release History

- 12 Dec 2019 at 15:06 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/90172512-369b-467a-a206-5e62d01e8dd6
- 12 Dec 2019 at 15:01 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/90172512-369b-467a-a206-5e62d01e8dd6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/90172512-369b-467a-a206-5e62d01e8dd6
  12th December 2019 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/da194747-22bd-4f96-a6d8-32900857c556
  Invitation to Tender (Instructions to Tenderer)
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/51838ff5-928a-468d-ad1c-83db1998f27b
  Guidance for Prospective suppliers
- https://ehih.fa.em2.oraclecloud.com/fscmUI/faces/PrcPosRegisterSupplier?prcBuId=300000024761139
  Link to the University's e-procurement portal to access all bidding documents

## Notice URLs

- https://www.derby.ac.uk/online
- https://www.derby.ac.uk/online/studying-online/about/

## Provenance

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