---
title: "Awareness Survey"
ocid: "ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MERSEYTRAVEL"
published: "2025-10-03"
---

# Awareness Survey

Buyer: MERSEYTRAVEL  
Current stage: Award  
OCID: ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2

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## Summary

The procurement process titled "Awareness Survey" is conducted by Merseytravel, situated in Liverpool, England. This tender falls under the 'Design and execution of research and development' industry category, and it targets the North West region of the United Kingdom. The procurement was completed with an award given to Mustard Market Research Limited on 18th March 2025. The contract period for this survey extended from 19th March 2025 to 30th June 2025. The process was part of an awareness polling programme intended to track public awareness and communication channel effectiveness over time, following a similar initiative in 2022. The value of the awarded contract was £28,976.04 GBP.

This tender presents significant opportunities for large-scale businesses specializing in market research and survey design, particularly those with experience in public engagement and opinion polling. Although the suitability criteria were not aligned with SMEs or VCSEs, businesses of substantial size can leverage this contract to enhance their portfolio, deepen their engagement with public sector clients, and showcase their capabilities in delivering results on strategic community awareness projects. Such contracts can boost visibility and credibility in the competitive landscape of market research and development services.

## Notice

A programme of awareness polling research to help create a baseline of understanding of public awareness of the CA and Metro Mayor, and what communications channels the public use, to help better shape and target engagement and communications activity across the CA. This is a repeat of an awareness survey carried out in 2022, and will allow us to track changes over time.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3f80ecd6-834e-469b-a26c-70840ecc9b42 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Oct 2025 |
| Submission deadline | 6 Feb 2025 |
| Future notice date | Not specified |
| Award date | 18 Mar 2025 |
| Contract period | 19 Mar 2025 - 30 Jun 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000 |
| Lots value | Not specified |
| Awards value | £28,976 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MERSEYTRAVEL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1BP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MUSTARD MARKET RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73300000 - Design and execution of research and development

## Release History

- 3 Oct 2025 at 12:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3f80ecd6-834e-469b-a26c-70840ecc9b42

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3f80ecd6-834e-469b-a26c-70840ecc9b42
  3rd October 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.liverpoolcityregion-ca.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-838192d1-2b4b-478b-8ef4-71693d7ab3c2.json.